August 1, 2016
Tokyo, Japan, August 1, 2016: TOMY Company, Ltd. (hereinafter “TOMY”; Head Office:
Katsushika-ku, Tokyo/Representative Director, President & CEO: H.G. Meij) will launch the
POKÉMON Z-RING (SRP JPY 2,600, excl. tax), a reproduction of the bracelet worn by the lead
character in the Nintendo 3DS video game titles Pokémon Sun and Pokémon Moon (to be released by
The Pokémon Company), the latest titles in the POKÉMON
*1
series. The toy will be simultaneously
launched in Japan, North America and Australia on November 18, 2016 to coincide with the release of
the video game. It will then be launched in phases in at least 20 countries and regions worldwide
including Europe.
The POKÉMON Z-RING can be synchronized with Pokémon Sun and Pokémon Moon to enhance the
play experience. When the player uses the Z-MOVE in the Pokémon Sun and Pokémon Moon game,
the POKÉMON Z-RING worn on the player’s wrist
simultaneously reacts to the sounds emitted by
the Nintendo 3DS and game to produce sounds, lights, and vibrations that differ depending on
what type of Z-CRYSTAL is selected. This enables the players to feel as though they are actually there
performing a powerful Z-MOVE. The POKÉMON Z-RING is the first video game-synchronized toy
that TOMY has produced over its 19 years of creating POKÉMON toy merchandise since 1997.
Synchronized sound, light and vibration! A new toy that enables players to truly feel the
power of the game!
The Z-MOVE, a new element in Pokémon Sun and Pokémon Moon is a devastating move in which the
full force of the POKÉMON Trainer’s will is combined with the POKÉMON to unleash both of their
power in an explosive burst. It is so powerful it can only be used once in each battle. The key items
for using the Z-MOVE are the Z-RING worn by the POKÉMON Trainer and the Z-CRYSTAL of the
POKÉMON. The Z-MOVE the POKÉMON can produce changes depending on the type of
Z-CRYSTAL used/inserted in the bracelet. By attaching different types of Z-CRYSTALS in the
POKÉMON Z-RING the emitted color and sound effect change and a symbol appears when the
POKÉMON Z-RING is lit up, enabling the player to enjoy recreating scenes in the video game where
they performed a Z-MOVE. The POKÉMON Z-RING is a detailed reproduction of the Z-RING that
appears in the game. TOMY aims to sell 3 million units of the POKÉMON Z-RING worldwide.
For Immediate Release
Release of POKÉMON Z-RING to Begin from November 18 (Friday)!
Game-Synchronized Toy Provides 4D Experience by Synchronizing Sounds,
Lights, and Vibrations with the Latest Nintendo 3DS Video Game Titles
Pokémon Sun and Pokémon Moon
Coordinated Global Release of Game-Synchronized Toy