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Alicia Pardo
EDUCATION
Columbia College Chicago – Chicago, IL December 2011
Bachelor of Arts in Fashion Business, GPA 3.5/4.0
Relevant Courses:
Retail Buying (studied planning, developing, and computing of merchandise buying plan along with vendor negotiating)
Visual Merchandising (learned how to create visual displays and present merchandise effectively)
Retail Store Practicuum (received hands-on experience in professional management and operation of a retail store through buying
merchandise, managing product assortment and inventory, marketing product and inventory, and managing day-to-day operations
of a retail store)
Merchandise Management (reviewed roles of manufacturing, wholesaling, and retailing and their relationship to merchandising;
and develop a merchandise plan for a product line)
Make Up First School of Makeup Artistry – Chicago, IL ` January 2011
Basic Makeup (learned fundamental principles such as color theory, facial anatomy, makeup kit selection and application
techniques)
RETAIL EXPERIENCE
Victoria’s Secret – Chicago, IL October 2011 – Present
Sales Associate (Lingerie)
Assist customers with selection of proper undergarments while giving superb customer service
Offer personal bra fittings to customers
Sunglass Hut – Chicago, IL June 2008 - Present
Sales Associate
Provide excellent customer service to all customers by repairing damaged merchandise and providing personal fittings
Prepare daily records of stock through count sheets and sales reports
Handle store cash deposits and reconcile daily sales by balancing registers at close of business
Recognized throughout region for excellent customer service and exceeding personal sales goals in one million dollar store
Bears Pro Shop (Soldier Field) – Chicago, IL September 2010 - January 2011
Seasonal Sales Associate
Operated store kiosk while assisting customers with merchandise, processing transactions, and maintaining cleanliness
Conducted store merchandise inventory
Created visual displays to sell merchandise
Forever XXI – Chicago, IL April 2010 - September 2010
Sales Associate
Gave outstanding customer service by helping customers find products and providing fashion styling suggestions
Processed inventory to be put on sales floor and used visual merchandising skills to position in an appropriate location
OTHER EXPERIENCE
Columbia College- Office of Academic Research – Chicago, IL September 2009 - Present
Office Assistant
Lead marketing campaign for department journal through contacting universities and libraries, mailing complimentary issues, and
making follow-up calls for feedback
Provide guest service by answering telephone calls, greeting visitors and directing them to the appropriate departments
Aid staff with various tasks including making copies of documents, filing, and organizing events around campus
Supervise office supply inventory ordering and conference room equipment check-out
bethany.virb.com
A B O U T M E
• By 18, I’d called India, France, Germany, South Korea, and the USA “home.”
• I’m so organized I make The Container Store look lazy.
• I thrive in collaborative environments where curiosity is encouraged and creativity is
nurtured.
E D U C A T I O N
Columbia College Chicago (Chicago, Illinois)
B.A. - Fashion Business, Marketing Minor
May 2014 - 3.8 GPA - Magna Cum Laude
Relevant courses: Market Research, Merchandise Management, Accounting, Finance,
Entrepreneurship, Leadership, Global Marketing Workshop: Eastern Europe.
E X P E R I E N C E
Assistant to Personal Stylist @ Neiman Marcus (Chicago, Illinois)
February 2014 – July 2014
• Conduct operational functions vital to #1 Men’s Personal Shopper & Tom Ford DSA.
• Maintain accurate clientele information and pull product for appointments.
• Manage and coordinate alterations, transfers, and transactions.
• Organize, merchandise, and maintain Tom Ford boutique and back-of-house.
• Coordinate and merchandise Men's Designer Sportswear.
Visual Assistant @ Ann Taylor (Chicago, Illinois)
Aug. 2013 - March 2014
• Networked with local businesses to raise clientele awareness for in-store events.
• Led in and out-of-store fundraising efforts for St. Jude Ann Cares initiative, helping the
Chicago Flagship Ann Taylor store rank #3 in raised donations company-wide.
• Assisted management in recruiting 4+ stylists by representing Ann Taylor at job fairs.
• Interpreted and carried out corporate merchandising directives for window displays &
in-store presentations.
• Re-merchandised sales floor, maintaining an accurate representation of current
collections.
Visual Styling Intern @ Bloomingdale’s (Chicago, Illinois)
Fall/Winter 2013
Collaborated with an award-winning team of five visual stylists to consistently redesign an
invigorating and couture in-store experience, ensuring new product sell-through.
International Marketing Intern @ FCB Global (Prague, Czech Republic)
Summer 2013
Led a team of four students in strategizing an interactive 360° campaign for the launch of
TUC Crackers, a brand extension of Kraft-Mondelēz International, Inc. for the Czech and
Slovak markets.
International Marketing Intern
@
Nadace Jedlickova Ustavu (Prague, Czech Republic)
Summer 2013
Led a team of two Czech and three American students in creating a strategic plan for a 360°
fundraising campaign for a 100-year-old non-profit organization.
H O N O R S & A W A R D S
Columbia College Trustee Award
Timken Scholarship
Kendra DeKuiper
email
portfolio URL
phone
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Professional Summary
• Columbia College Fashion Studies graduate with experience in visual display, retail management,
bookkeeping, and scheduling
• Proficient on Mac and PC platforms, MS Office, Photoshop, and Illustrator
• Extensive work in high volume retail and customer service roles
• 1st Place winner at the Driehaus Design Initiative’s Fashion Show and Weisman grant recipient in 2012
Education
Columbia College Chicago | BFA in Fashion Design
May 2012
Work Experience
Merchandise Coordinator
Escada – Chicago, IL
November 2013-Present
• Act as the lead merchandiser for all visual display and merchandising
• Manage all inventory, both entering and exiting the boutique
• Responsible for store operations, including opening and closing, as well as deposits, tax logs, and
ordering of store supplies
Product Manager
| Nothing Major - Chicago, IL
April 2013 – September 2013
• Managed all inventory for Pitchfork Media’s clothing and design business, Nothing Major
• Responsible for buying inventory, managing orders, and communicating with designers and partners
• Administered and coordinated pop-up shops for the Pitchfork Music Festival and other events
• Constructed and designed all visual displays for pop-up shops
• Staffed, managed, and trained a sales team for all events
Floral Designer
| Asrai Garden – Chicago, IL
August 2012 – November 2013
• Created and developed displays within the store
• Executed high standards in selling, customer service, client consultation, and merchandising
• Constructed and coordinated custom orders for weddings and private events
• Administered daily bookkeeping of all cash, credit, and return transactions
• Consistently surpassed daily sales goals
Fashion Studio Supervisor
| Columbia College Chicago – Chicago, IL
September 2010 – May 2012
• Administered and upheld studio policies providing consistent upkeep of studio equipment and repair
• Managed and organized daily check-out of studio resources and equipment
• Prepared and assembled garment samples for faculty instruction
• Advised students and classes on projects as an advanced fashion studies student
Retail Manager
| Habit Boutique – Chicago, IL
November 2008 – July 2010
• Provided valued customer service and consultation to individual customers and commissioned designers
• Arranged, stocked, and marketed a consistently rotating inventory
• Scouted and researched designers for new inventory
• Managed bookkeeping and sales records
• Developed and implemented window displays and arranged interior layouts
Internship Experience
Bloomingdales
– Chicago, IL
January 2012-May 2012
• Visual merchandising intern responsible for interiors, windows, and developing brand consistency
Too Beautiful
– Chicago, IL
June 2011 – August 2011
• Sewed 1,500+ garments for sale and executed marketing efforts to organizations and merchandisers
Anastasia Chatzka
– Chicago, IL
January 2011 – May 2011
• Constructed patterns and prepared fabric for upcoming collections and contractors
• Created and implemented new window design and interior layouts for the designer’s retail location
• Executed logistics and planning for a Spring 2011 collection event with over 200 attendees
Awards and Achievements
Fashion Columbia
June 2012
• Selected as 1 of 15 students to participate in an exclusive fashion event that was featured in publications
such as Modern Luxury, Refinery 29, and Racked
Driehaus Design Initiative
April 2012
• Awarded first place winner of a $5,000 design award out of 25 selected student designers across all of
Chicago’s fashion programs and featured in the Chicago Tribune and Chicago Fashion Connect
Weisman Award
January 2012
• Recipient of a matching grant that helped fund a senior thesis collection and required regular expense
tracking and auditing
• Exhibited work in the Weisman Exhibition at the Arcade Gallery of Columbia College from August 2012 –
November 2012
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