#CYNDIGITAL | @CYNOPSISMEDIA
35169
List
Tuesday, November 9, 2021
Tribeca 360
| NYC
#CYNDIGITAL | @CYNOPSISMEDIA
WIFI: cyndigital2021 | Password: cynopsis2021
PLATINUM SPONSOR:
2
Take My Breath
The Weeknd
Vevo proudly congratulates
Bryon Schafer, Senior Vice
President of Research, and
all this year’s honorees for
being named to the 2021
Cynopsis It List.
3
#CYNDIGITAL | @CYNOPSISMEDIA
Best Branded Content/Content Marketing (Series)
Bottomless Brunch at Colman's
AMC NETWORKS
Consumer Cellular & The HISTORY Channel
- 25 Moments That Connected Us
THE HISTORY CHANNEL
LiveXLive Presents: Stay Driven With
Porsche
LIVEXLIVE & PORSCHE
One Solution Nordstrom Boutique Noire
ONE SOLUTION
#TheChiIsWhy
SHOWTIME NETWORKS, INC.
The Real Texas Rangers
FOX NEWS MEDIA & THE CW WALKER
Tunnel to Towers Memorial Day Special
FOX NEWS MEDIA
WWE Grit & Glory presented by Chevy
Silverado
WWE & CHEVROLET
MODEL D: FINALISTS
Chris Jones
Celebrity Hypnotist
Celina Myers
TikTok Star, Podcaster
PRESENTERS:
Jane Noury
Star of Amazon Prime
Video’s “Always Jane”
Julie Stewart-Binks
Host of “Drinks With
Binks” on Fubo Sports
Network
Serena Wolf
Chef and Author of
“The Dude Diet”
Raeshem Nijhon
Founder & Executive
Producer, Culture
House
4
Best Branded Integration in a Web Series
Alpha Betas
3BLACKDOT
Bottomless Brunch at Colman's
AMC NETWORKS
Design Star: Next Gen
DISCOVERY, INC.
Best Direct to Consumer Campaign
Love It Like The First Time
BEIN SPORTS | VMLY&R
Premion & Living Spaces: Driving OTT
Brand Lift
PREMION
VH1's RuPaul's Drag Race Season 13
MTV ENTERTAINMENT GROUP
Best Multiplatform Marketing Campaign:
Broadcast and/or Cable TV or Web Series
Bottomless Brunch at Colman's
AMC NETWORKS
Hallmark Channel's Countdown to
Christmas Media Campaign
CROWN MEDIA FAMILY NETWORKS
Mission Unstoppable
LITTON ENTERTAINMENT
Portable.TV
T&R PRODUCTIONS
VH1's RuPaul’s Drag Race Season 13 –
Queen RuVeal
MTV ENTERTAINMENT GROUP
The Henry Ford's Innovation Nation
THE HENRY FORD'S INNOVATION NATION
Top Gear America
MOTORTREND
MODEL D: FINALISTS
Best Branded Content/Content Marketing (Single Entry)
A Recipe For Seduction
LIFETIME & KFC
Chase the Puck
T&R PRODUCTIONS
‘Comfort in the Extreme’ by The Weather
Channel and Lincoln
THE WEATHER CHANNEL TELEVISION
NETWORK
House of Highlights Showdown Dodgeball
Tourney Presented By Pizza Hut
BLEACHER REPORT
OS CLOROX GIVE MORE FLOWERS
ONE SOLUTION
Peter Rabbit 2: The Runaway - MESS-
CHEVIOUS Bunny Chow Challenge
VELOCITY, VIACOMCBS
Rocket Mortgage & The HISTORY Channel -
Built for Zero
THE HISTORY CHANNEL
5
#CYNDIGITAL | @CYNOPSISMEDIA
6
Diversity and Inclusion Campaign
Mission Unstoppable
LITTON ENTERTAINMENT
Nickelodeon Anti-Racism & Inclusion
Efforts
NICKELODEON
OWN and P&G - Widen The Screen
DISCOVERY, INC.
Best Branded Web Series
Animation 101
NICKELODEON
Bottomless Brunch at Colman's
AMC NETWORKS
Godzilla Tales
TOHO CO., LTD.
PAW Patrol: Mission Mac & Cheese
NICKELODEON
Quest for the Perfect Bracket
TURNER SPORTS
VH1's The Pit Stop (RuPaul’s Drag Race
Season 13 + All Stars 6)
MTV ENTERTAINMENT GROUP
The Real Texas Rangers - Branded Content
FOX NEWS MEDIA & THE CW WALKER
Best Branded Web Video (Series or Single Entry)
A Recipe For Seduction
LIFETIME & KFC
Final Four Flashback Powered by AT&T 5G
Holovision
TURNER SPORTS
Gaming While Black
3BLACKDOT
House of Highlights Showdown Dodgeball
Tourney Presented By Pizza Hut
BLEACHER REPORT
TeenVogue Side Hustle Video
NICKELODEON
MODEL D: FINALISTS
Best Overall Social Media Marketing Campaign
Hallmark Channel's Countdown to
Christmas Media Campaign
CROWN MEDIA FAMILY NETWORKS
Hallmark Channel's Home & Family - At
Home With Our Family
CROWN MEDIA FAMILY NETWORKS
Hulu Mom and Pop
ATTN:
Mission Unstoppable
LITTON ENTERTAINMENT
Nickelodeon’s Avatar Earth Week
NICKELODEON
7
#CYNDIGITAL | @CYNOPSISMEDIA
CROWN MEDIA
Celebrates
its very own Outstanding Team of the Year
and all the 2021 Cynopsis Model D Honorees
CROWN MEDIA DIGITAL TEAM
CHAD HARRIS
LAURA PASSERO
MARISA DABNEY
JOSEF ROBEY
ERIN DOYLE
JOSIE VENTURA
DARYL EVANS HELEN KIM
MARIA MARTINEZ
JULIE NUGENT
8
Regi Cash
CEO
3BLACKDOT
Matt Farina
Vice President, Digital Product
Partnerships & Programming
Content Distribution
NBCUniversal
Philippe Guelton
Head of VOD Networks at Chicken
Soup for the Soul Entertainment
President at Crackle Plus
Ronny Lutzi
CEO
Foxxum and rlaxx TV
Jesse DeMarzo
VP, Unified Communications and
Collaboration
Horizon Media
Courtney Hirose
VP, Search Engine Marketing
Horizon Media
Faye McCray
Editor-in-Chief, Psych Central
Healthline Media, a Red Ventures
Company
Michael Cha
Head of Search Practice
Horizon Next I Horizon Media
Guru Gowrappan
CEO
Yahoo
Neil Mandt
CEO/Co-Founder
CrimeDoor
Brett Hyman
President, Founder & CEO
NVE Experience Agency
Stephanie McMahon
Chief Brand Officer
WWE
Kayla Moriarty
VP, Digital Marketing
MTV Entertainment Group
(Comedy Central, MTV, Paramount
Network, VH1, CMT, TV Land, Pop,
Logo, Smithsonian Channel)
Rose McGovern
VP Sales Operations
WarnerMedia
HONOREES
List
9
#CYNDIGITAL | @CYNOPSISMEDIA
10
Oscar Pope
Marketing Manager
Turner Sports
Kristina Shepard
Head of Agency Partnerships and
National Brand Team Lead
Roku
Bryon Schafer
Senior Vice President, Research
Vevo
Sweta Patel
Vice President Engagement
Growth Marketing
Roku
Mike Welch
EVP and GM
Xandr
Monica Williams
VP, Digital Products & Operations
- Content Distribution
NBCUniversal
Jennifer Piña
Global Head of Strategic
Partnerships
MagicLinks
HONOREES
List
Monika Ratner
VP, Content Marketing & Business
Development
Blue Hour Studios I Horizon Media
Patrice Sosoo
Senior Vice President of Brand
Marketing
Dotdash
Jackie Stone
Chief Marketing Officer
LiveXLive
Jason Schaeffer
Senior Vice President at Crackle
Plus, Head of Growth
Crackle Plus
Pedro Rodriguez
VP, Business Growth, Digital
Marketing and Transformation
Horizon Media
Rachel Wallach-Baker
SVP, Video Investment
Horizon Next I Horizon Media
11
#CYNDIGITAL | @CYNOPSISMEDIA
With a special shout-out to
our Social team on being named
OUTSTANDING
TEAM OF THE YEAR!
CONGRATULATIONS
to the 2021 Cynopsis Model D
and IT List Award Winners
12
Best Companion Video for TV Show
CFP National Championship Watch Party
FOX SPORTS
TV Land's Getting Younger - The Official
Younger After Show
MTV ENTERTAINMENT GROUP
Mission Unstoppable
LITTON ENTERTAINMENT
Super Bowl LV Watch Party
FOX SPORTS
MTV's The Challenge: Aftermath (Double
Agents)
MTV ENTERTAINMENT GROUP
VH1's The Pit Stop (RuPaul’s Drag Race
Season 13 + All Stars 6)
MTV ENTERTAINMENT GROUP
MODEL D: FINALISTS
2022 EVENTS
Mark your calendars! Cynopsis has a number of
high-prole networking, training, and conference events,
along with must-enter award programs for 2022.
OCTOBER 20
TOP WOMEN IN MEDIA
NEW YORK CITY
NOVEMBER
DIGITAL MODEL D &
“IT LIST” AWARDS
NEW YORK CITY
SEPT. 20-21
THAT BIG TV CONFERENCE
THREESIXTY, NYC
FEBRUARY
BEST OF THE BEST &
RISING STAR AWARDS
NEW YORK CITY
MARCH 8
FIRST LOOK 2022:
OTT VIRTUAL CONFERENCE
APRIL 19
SPORTS MEDIA AWARDS
NEW YORK ATHLETIC CLUB, NYC
JUNE
MEASUREMENT & DATA CONFERENCE
EDISON ROOFTOP
Albert Nassour
Executive Director of Sales
[email protected]
CONTACT
39876
Best Category-Specific YouTube Channel
Basketball on House of Highlights YouTube
Channel
BLEACHER REPORT
Brad Show Live
BRAD BERNSTEIN PRODUCTIONS
Comedy Central YouTube Channel
MTV ENTERTAINMENT GROUP
13
#CYNDIGITAL | @CYNOPSISMEDIA
Best Covid-19 Awareness Campaign/Content
Brandwatch: Covid-19 Insights Campaign
BRANDWATCH
ESPN's #oneteam
ESPN
Roll Up Your Sleeves Presented by
Walgreens
ATTN:
Verywell Healthy Conversations Coach
Vaccines
VERYWELL HEALTH
WarnerMedia Covid-19 PSAs
WARNERMEDIA
Best Documentary (Single or Series)
Becoming Cole Anthony
BLEACHER REPORT
Mastercard FIVE
R&CPMK
Logo's Meet the Logo Legends: Brooklyn
Trans Liberation
MTV ENTERTAINMENT GROUP
NASCAR 2020: Under Pressure, a
MotorTrend docuseries
MOTORTREND
MTV News: The Method
MTV ENTERTAINMENT GROUP
United States of LaLiga
LALIGA NORTH AMERICA
VH1's Growing Up Black
MTV ENTERTAINMENT GROUP
Best LGBTQIA Programming
MTV’s Following: Bretman Rock - Episode
104 - It’s Bretman’s Party And He’ll Cry If
He Wants To
MTV ENTERTAINMENT GROUP
NBCUniversal, Content Distribution: Pride
Playlist Curated Content
NBCUNIVERSAL
OUTLOUD: Raising Voices feat. Pride Live &
Stonewall Day
JJLA
The Blue’s Clues Pride Parade
NICKELODEON
Comedy Central's The Gag Instagram
Channel
MTV ENTERTAINMENT GROUP
VH1's The Pit Stop (RuPaul’s Drag Race
Season 13 + All Stars 6)
MTV ENTERTAINMENT GROUP
14
Best Podcast/Audio Series
Blue’s Clues & You! Alexa Skill
NICKELODEON
Club Shay Shay
FOX SPORTS
"Huuuge Fan" - SiriusXM Original Podcast
SIRIUSXM
Life Out Loud with LZ Granderson Podcast
ABC AUDIO
Squawk Pod
CNBC
The Daily Show: Ears Edition
COMEDY CENTRAL
The Investopedia Express
INVESTOPEDIA
Unraveled
DISCOVERY, INC.
Best Short Form Animation Video
Sponge Bob 360
NICKELODEON
Comedy Central's Tales from the Trip
MTV ENTERTAINMENT GROUP
Word Play Holiday Special
NOGGIN
Best Short Form Comedic Video
Comedy Central's Mini-Mocks: The Dump
Doula
MTV ENTERTAINMENT GROUP
MTV's Basic to Bougie (Season 5)
MTV ENTERTAINMENT
Pineapple Playhouse
NICKELODEON
The SNUBBYs
LIVEXLIVE
MODEL D: FINALISTS
Best New Web Series
Alpha Betas
3BLACKDOT
Comedy Central's Boomer Stoop
MTV ENTERTAINMENT GROUP
Gaming While Black
3BLACKDOT
Mission Unstoppable
LITTON ENTERTAINMENT
MTV's Following: Bretman Rock
MTV ENTERTAINMENT GROUP
Noah Beck Tries Things
AWESOMENESSTV
Rhymes Through Times
NOGGIN
15
#CYNDIGITAL | @CYNOPSISMEDIA
Best Short Form Video with a Social Good Message
Blood is Thicker: Saving the Lives of Black
Blood Cancer Patients
GIFT OF LIFE MARROW REGISTRY
Free Enterprise
LITTON ENTERTAINMENT
Nickelodeon’s Celebrate Juneteenth Music
Video
NICKELODEON
Rhymes Through Times
NOGGIN
VH1's RuPaul’s Drag Race “Say Love” PSA
MTV ENTERTAINMENT GROUP
She's A Hero
FOX - SEEHER - L'OREAL PARIS
WarnerMedia Covid-19 PSAs
WARNERMEDIA
We go to work so you can stay home
informed
T&R PRODUCTIONS
Best Sports Web Series
Cambio de Juego
TELEMUNDO DEPORTES
Club Shay Shay
FOX SPORTS
NCAA.com March Madness Features
Program Series
TURNER SPORTS
Best Web Series
AwesomenessTV’s Next Influencer Season
2
AWESOMENESSTV
Danger Goes Digital
NICKELODEON
Lady Parts
ELLEN DIGITAL
MTV News: Need to Know
MTV ENTERTAINMENT GROUP
Noggin Knows
NOGGIN
The Spruce Eats “Hack Chat”
THE SPRUCE EATS
Uncomfortable Conversations with a Black
Man
UNCOMFORTABLE CONVERSATIONS WITH A
BLACK MAN
VH1's Out of the Closet (Season 4)
MTV ENTERTAINMENT GROUP
16
Best Digital Consumer Brand
Byrdie
BYRDIE
Crunchyroll
CRUNCHYROLL
KHL: Made for Legends
T&R PRODUCTIONS
Vevo, the World’s Leading Music Video
Network
VEVO
Best Host in a Sports-Related Web Series or Channel
Flippin’ Bats with Ben Verlander
FOX SPORTS
Andy Katz: Game Previews Presented by
Great Clips
TURNER SPORTS
Steve Christakos - World of Sports
RT AMERICA
Best Host in a Web Series or Channel
Colman Domingo: Bottomless Brunch at
Colman's
AMC NETWORKS
Dometi Pongo (MTV News)
MTV ENTERTAINMENT GROUP
Emmanuel Acho: Uncomfortable
Conversations with a Black Man
UNCOMFORTABLE CONVERSATIONS WITH A
BLACK MAN
Emmanuel Carter - Noggin Knows
NOGGIN
Miranda Cosgrove: Mission Unstoppable
LITTON ENTERTAINMENT
Tim “DeLaGhetto” Chantarangsu & Darren
“Big Baby” Brand (on Basic to Bougie, S5)
MTV ENTERTAINMENT GROUP
Trixie Mattel (RuPaul’s Drag Race The Pit
Stop Season 13 + All Stars 6)
MTV ENTERTAINMENT GROUP
Veronica and Vanessa Merrell from Twin
My Heart Season 3 and Twin My Heart: The
Podcast
AWESOMENESSTV
MODEL D: FINALISTS
Best Virtual Event
MTV's Friday Livestream
MTV ENTERTAINMENT GROUP
Social Gloves
LIVEXLIVE
The Mystery Science Theater 3000 LIVE
Social Distancing Riff-Along Special
SHOUT! FACTORY TV
OUTSTANDING TEAMS OF THE YEAR:
17
#CYNDIGITAL | @CYNOPSISMEDIA
OUTSTANDING TEAMS OF THE YEAR:
News with
Rick Sanchez
Crunchyroll
Crown Media
Digital Team
Vevo, the World's Leading
Music Video Network
ViacomCBS
18
Best Audience-Based
Buying Platform
Premion
PREMION
Best Ad-supported
Video Service
Vevo, the World’s Leading
Music Video Network
VEVO
Best Microsite
MTV's The Real World Opening
Credits Generator
MTV ENTERTAINMENT GROUP
Best Mobile Video App
YES app
YES NETWORK
Best Over-the-Top (OTT)
Content Service
rlaxx TV
RLAXX TV
Best VOD Service
NBC Olympic Games Tokyo 2020 App
NBCUNIVERSAL
Most Innovative
Implementation of Addressable
National Grocery Store Chain
Increases Store Visits with Simpli.fi’s
Location-Based Targeting
SIMPLI.FI
Outstanding Advance
in Transparency
Tubi's Certified Measurement Program
TUBI
Ad Tech: WINNERS
Outstanding Brand
Safety Strategy
Premion
PREMION
Outstanding Data Solution
Xandr Curate
XANDR
Outstanding Display
and Programmatic
Advertising Platform
Lexicon by 33Across
33ACROSS
Outstanding Local
Advertising Solution
Madhive
MADHIVE
Outstanding New
Audience-Based Ad Offering
Xandr Invest
XANDR
Outstanding Targeting
Capabilities
MagicLinks Match Intelligence™
MAGICLINKS
Outstanding Utilization
of Data
The Joe Biden for President
2020 Media Strategy
19
#CYNDIGITAL | @CYNOPSISMEDIA
New & Noteworthy Categories:
WINNERS
Best Experiential Marketing Campaign
2020 MTV Video Music Awards
MTV ENTERTAINMENT GROUP
Best Live Series or Event
2020 MTV Video Music Awards
MTV ENTERTAINMENT GROUP
Best Short Form Culinary Video
Emoji Kitchen IGTV
NICKELODEON
Best Short Form Instructional Video
MTV's Teen Code 2 (Season 2)
MTV ENTERTAINMENT GROUP
Best Short Form Video from a TV Network
or Digital Publisher
She's A Hero
FOX - SEEHER - L'OREAL PARIS
Best Web Video
Paramount Network's "Yellowstone - Inside the Real Dutton Ranch"
MTV ENTERTAINMENT GROUP
Most Fan Engaged Channel
House of Highlights Instagram
BLEACHER REPORT
Best Use of a Digital Influencer in a Social Campaign
Tubi’s Super Nostalgia Reunion
TUBI
Vevo proudly congratulates our team for being
recognized during the 2021 Model D Awards
in the following categories:
Best Ad-Supported Video Service
Winner
Best Digital Consumer Brand
Hold On
Justin Bieber
Finalist
Outstanding Teams of the Year
Finalist