PR Account Executive Job Description
Position Summary
An Account Executive assists the PR and marketing teams in implementing multi-faceted
communications strategies, which includes managing project plans and timelines, as directed by senior
leadership. Overseeing account coordination activities, an Account Executive ensures client projects are
completed efficiently with the utmost quality.
The Account Executive carries out media outreach, social media outreach and marketing communication
tactics outlined within a strategy. Account Executives contribute to the planning and research necessary
to create a strategy that is largely driven by senior leadership. They also interact with and manage
projects with Aker Ink’s strategic partners.
Account Executives handle in-depth writing assignments, including press communications, award entries
and content marketing pieces, as assigned. They actively pitch a range of local, national and trade
media, so relationship-building skills are imperative. Further, Account Executives play an integral role
with social media execution, creating content and unique concepts attuned to business goals.
Position Requirements
Must demonstrate PR and journalistic writing capabilities rooted in AP Style, a successful track record of
media pitching and experience executing social media campaigns for businesses. Must have established
media relationships and/or an eagerness to build new relationships in accordance with client needs. The
ideal candidate will also be able to juggle multiple projects at once while meeting all deadlines and
offering recommendations to improve plans and processes.
This is a work-from-home position, so the right candidate is highly self-motivated, independent and able
to execute job duties without direct supervision throughout the workday. However, that doesn’t mean
an Account Executive operates on an island! Our team is collaborative and meets in-person regularly.
Expect ongoing guidance and mentorship. Similarly, it is expected that an Account Executive will be
resourceful and reach out frequently to update teammates on tasks, ask questions and seek feedback
from senior managers.
A “can do” attitude is essential, coupled with an understanding that all tasks, no matter how
fundamental, contribute to the overall success of a campaign. We take pride in our work at all levels,
and encourage everyone to bring fresh ideas to the table.
• 3+ years professional experience in PR, marketing, communications or journalism
• Bachelor’s degree in PR, marketing, communications, journalism or related field
• Proficient in AP Style
• Proficient with Cision for media list development and research
• Proficient with WordPress content management systems for basic updates to websites and
blogs
• Understanding of social media tools and networks, including Facebook, Instagram, LinkedIn and
Twitter; Hootsuite experience is a plus
• Experience with Photoshop and graphic design software is a great bonus, but not required
• Highly punctual and deadline driven
• Willingness to participate in industry associations; take a proactive role in professional
development
• Driven to grow and seek out learning opportunities
• Must have your own computer (relevant software and subscriptions provided)
Key Responsibilities
An Account Executive’s duties include, but are not limited to:
Account Management
• Oversee account coordination activities to ensure all account service communications are
accurate and on time, including status reports, agendas and meeting notes
• Serve as a contact for client service, efficiently and proactively providing general support and
answering client questions as they arise
• Route communications through the approval process internally and with clients, strategic
partners and other stakeholders
• Attend and participate in client meetings in person and over the phone (unsupervised at times)
• Complete other account services tasks, as assigned by senior leadership
Public Relations
• Participate in creating PR/marketing plans and strategies for clients, offering creative ideas and
tactics to achieve goals and objectives
• Keep current with client industry news; regularly recommending research-based media pitch
and press release ideas
• Play a primary role in media pitching (online, print and broadcast) and press release distribution,
as part of a greater multi-faceted PR strategy that is overseen by senior leadership; assertive
with pitching and placement
• Oversee media interviews and offer sources guidance, as directed by senior leadership
• Ensure media lists are accurate, effective and continually updated
• Foster and maintain relationships with journalists
Marketing Communications
• Draft various PR materials and marketing communications, including press releases, award
entries, social media content, blogs, emails, brochures and sales kits
• Draft in-depth content as part of a content marketing strategy, which may include white papers,
case studies, video scripts and articles
• Proofread a wide variety of PR and marketing communications
Social Media
• Carry out social media activities that are part of a greater strategy, as directed by senior
leadership
• Collaborate with Social Media Strategist/Manager to ensure networks are managed, grown
thoughtfully and relevant conversations are managed
• Develop timely and thoughtful social media content calendars
• Offer recommendations to improve engagement and reach new followers
• Forge relationships with relevant social media influencers and identify opportunities to engage
clients
Benefits
• Health insurance
• 401(k) with company match
• Flex scheduling upon approval
• Reimbursement/fees covered for industry association memberships and events
• Environment and culture that supports physical and mental wellness
Aker Ink Corporate Values
• Quality: Critical thinking, resourcefulness and adhering to deadlines are the pillars of producing
high-quality work.
• Strategic Thinking: A clear vision and set of actions that aligns to the client's brand and goals will
set them ahead of their competitors.
• Continuous Improvement: Dedicate time to build a network and connections in the PR,
marketing and creative fields. Continually seek out best practices, including new ways of
thinking and executing.
• Positive, Can-Do Attitude: In the face of both opportunities and challenges, proactivity,
creativity and enthusiasm ensure the most successful outcomes.
• Balance: Maintain a healthy work/life balance that includes physical and mental wellness. Be
flexible, when necessary, to meet goals.
