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PRO 02-21 Initial Statement of Reasons
by the standards used by the Federal Trade Commission under the FTC Act.
31
These
longstanding standards are familiar to providers of financial products and services, including
covered providers who would be subject to this regulation, and have been developed through
case law. Applying these familiar standards in the small-business context is sensible because
although small businesses, nonprofits, and family farms are organizations, not individuals, they
are managed and operated by individuals and are consumers of financial products and services
just like individual consumers. Indeed, the vast majority of small businesses are sole
proprietorships or very small employers, and these individuals, doing business as commercial
entities, approach and understand commercial financing for their businesses in much the same
way as they would their own personal financing.
32
The statute that authorizes this regulation
reflects the California Legislature’s recognition that small businesses, nonprofits, and family
farms are also consumers entitled to protection from unfair, deceptive, and abusive acts and
practices.
33
Section 1061, subdivision (c)(2), provides that an act or practice is deceptive if it is deceptive
within the meaning of Business and Professions Code section 17200. The purpose of this
provision is to clarify the criteria used to determine when an act or practice is deceptive. Section
17200 proscribes unfair competition, which includes any deceptive or fraudulent business act or
practice.
34
Claims of deceptiveness are frequently litigated in section 17200 actions involving
consumers, and in deciding such claims, courts often turn to federal case law interpreting section
5 of the FTC Act as persuasive authority.
35
Thus, continued development of section 17200 case
law will provide further clarity to the public, and it is reasonably necessary to incorporate this
additional guidance in the regulations.
Section 1061, subdivision (d)(1) and (d)(2), provide that an act or practice is abusive if it
materially interferes with the ability of a covered consumer to understand a term or condition of
commercial financing or another financial product or service or takes unreasonable advantage of
any of three specified circumstances. The purpose of this provision is to provide guidance to
covered providers on when an act or practice is abusive. This provision is necessary because it
addresses concerns raised by the public during the Department’s preliminary rulemaking
activities. This provision incorporates the standards under title X of the Dodd-Frank Act, which
defines abusive acts or practices in connection with consumer financial products and services.
36
These longstanding standards are familiar to providers of financial products and services,
including covered providers who would be subject to this regulation. Applying these familiar
standards in the small-business context is sensible because although small businesses, nonprofits,
and family farms are organizations, not individuals, they are managed and operated by
individuals and are consumers of financial products and services just like individual consumers.
Indeed, the vast majority of small businesses are sole proprietorships or very small employers,
and these individuals, doing business through a corporate form, approach and understand
commercial financing for their businesses in much the same way as they would their own
31
CFPB Manual, supra, at p. 5; Fed. Trade Com., FTC Policy Statement on Deception (Oct. 14, 1983)
<http://www.ftc.gov/legal-library/browse/ftc-policy-statement-deception> (as of Apr. 1, 2022).
32
Ante, fn. 24.
33
Fin. Code, § 90009, subd. (e).
34
Bus. & Prof. Code, § 17200.
35
See People ex rel. Mosk v. National Research Co. of Cal., supra, 201 Cal.App.2d at pp. 772-773.
36
12 U.S.C. § 5531(d); see CFPB Manual, supra, at p. 9.