successfully reached 75 business-minded high school students and directly led to interest and
enrollment. Learning from this pilot program, our goal is to continue by scaling to other high schools. In
order to reach this goal, we need additional staff and funding. In addition to one-on-one engagement,
we have supported business events at these schools. This close collaboration has recently led to a joint
effort to launch a new on-campus business case competition hosted by GSBE with up to 500 FBLA and
DECA students state-wide.
Our attention has also focused on internal bridges to Goddard. By combining the efforts of our advisors
and marketing manager, we have created targeted communications plans for individual students at each
stage of their academic lifecycle knowing that good, consistent recruitment and communication can
improve retention and matriculation. They have used data to individualize our messaging to students to
help us engage with them early and often.
We have explored additional Concurrent Enrollment (CE) courses, beyond our two offerings in
Entrepreneurship and Intro to Business, to enhance degree momentum from high school to the GSBE.
Other degrees on campus, mainly in Computer Science, Professional Sales, and Health Professions, allow
students to bring many courses and credits into their degrees. In fact, one program includes our Intro to
Business course as an elective toward a bachelor degree while we do not. That same program teaches
CE Marketing in high schools though it does not transfer to our business degrees, which surprises
students. There are complexities to consider in adopting potential Concurrent Enrollment courses, i.e.
high school teacher qualifications, time between high school and GSBE enrollment, capacity to engage
with students in these courses, and student quality. From this work, we have identified that additional
CE offerings could build stronger bridges to the GSBE.
After a break in 2020 due to COVID, the Early Executive Leadership Academy (EELA) was successfully
reconvened in 2021. Building on the EELA model, and thanks to the vision, work, and support of
Loisanne Kattelman and Niki Tonks, we received funding and support from the UACPA to launch “Money
Camp” in 2021 with ongoing engagement activities with high school participants. These two summer
camps are drawing students to the Goddard School. More funding could lead to additional topic-specific
academies such as MIS, economics, entrepreneurship, or even support a girls-in-STEM camp which is an
area our EDI team has identified as a gap in our current enrollment demographics.
Following the direction of our Provost, we have also organized a College Success Team including internal
advising, marketing, staff and faculty, with the addition of university data and enrollment specialists.
This team is led by Brandon Koford.
Transforming the Learning Environment
COVID transformed the learning environment in ways we did not anticipate at our strategic planning
retreat in 2019 at which time we proposed a project to “change the culture of learning.” As a result of
the pandemic, faculty transformed their teaching skills and pedagogies toward effective online and
virtual teaching. This was not a one-time effort. Faculty have continued to adapt, refine, and improve
their teaching in all delivery modes. Faculty have noted that there are many challenges of teaching
during the pandemic, including the demands that come from engaging with students between
semesters and on weekends. Aside from the potential for burnout occurring during the pandemic,
mental health has become an area of focus for faculty, staff, and students.