Gender Sexualization in Digital Games: Exploring Female Character Changes in <em>Tomb Raider</em>

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10-10-2018

Gender Sexualization in Digital Games: Exploring Female Gender Sexualization in Digital Games: Exploring Female

Character Changes in Character Changes in

Tomb Raider

Jingjing Liu

University of South Florida

, [email protected]

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Liu, Jingjing, "Gender Sexualization in Digital Games: Exploring Female Character Changes in

Tomb

Raider

" (2018).

USF Tampa Graduate Theses and Dissertations.

https://digitalcommons.usf.edu/etd/7542

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Gender Sexualization in Digital Games:

Exploring Female Character Changes in Tomb Raider

Jingjing Liu

A thesis submitted in part fulfillment

of the requirements for the degree of

Zimmerman School of Advertising and Mass Communications

College of Arts & Sciences

University of South Florida

Major Professor: Kelli Burns, Ph.D.

Scott S. Liu, Ph.D.

Roxanne Watson, Ph.D.

Date of Approval:

October 17, 2018

Keywords: gender stereotypes, sexualization, games, Lara

DEDICATION

This thesis is dedicated to my parents. Thanks for always encouraging and supporting me.

TABLE OF CONTENTS

LIST OF TABLES ....................................................................................................................... iii

LIST OF FIGURES ..................................................................................................................... iv

ABSTRACT ..................................................................................................................................v

CHAPTER I: INTRODUCTION ..................................................................................................1

CHAPTER II: LITERATURE REVIEW

II-1. Gender portrayals of women in media ......................................................................5

II-2. Cultivation theory in video games .............................................................................6

II-3. Gender stereotypes portrayals in video games ..........................................................8

II-4. Female protagonist in Tomb Raider ...........................................................................9

II-5. Uses and gratifications ............................................................................................. 11

II-6. Research questions ..................................................................................................13

CHAPTER III: METHODOLOGY

III-1. Participants and settings .........................................................................................14

III-2. Data collection ........................................................................................................17

III-3. Data analysis and trustworthiness ..........................................................................18

III-3. Data analysis and interpretation .............................................................................19

CHAPTER IV: RESULTS

IV-1. Perceptions of Lara Croft’s changes in the Tomb Raider series ............................20

IV-2. Perceptions of sexualized female characters in video games.................................22

iii

IV-3. Influences of ideal body presented in video games ...............................................26

CHAPTER V: DISCUSSION AND CONCLUSIONS ...............................................................29

REFERENCES ............................................................................................................................32

APPENDIX A: Focus Group Interview Protocol ........................................................................38

APPENDIX B: TRANSCRIPT ...................................................................................................39

APPENDIX C: IRB APPROVAL LETTER ................................................................................81

LIST OF TABLES

Table 1: Participants’ information: A general overview. .......................................................... 16-17

LIST OF FIGURES

Figure 1: The Changes of Lara Croft’s Appearance ....................................................................19

ABSTRACT

This study is aimed at exploring a better understanding of gender-biased context in digital

games. Based upon a female analysis of Tomb Raider series, this study attempts to compare the

appearance and figure of female characters in video games by researching the representative

game. A focus group with a group of women from different countries has been used to better

understand how women feel and react to female images in the video game Tomb Raider and

figure out how female protagonist Lara Croft changed in the video game. The thesis attempts to

offer a better understanding of biased context in video games and to compare differences in

dressed figures of female characters through the Tomb Raider series. From this, the sexualization

of female figures and their images of power has positively changed during last two decades.

Ultimately, the connotation of this thesis is to discuss the possibilities of negative effects on

audiences in digital games, typically for the young generation.

CHAPTER I:

INTRODUCTION

Since the emergence of video games in the 1970s, the video game industry has become

influential and powerful (Izushi & Aoyama, 2006). In recent decades, video games have become

more and more like films, and users can play with more realistic characters set in beautiful

scenes (Griffiths, 1997). Based on data from the Entertainment Software Association (ESA,

2015), more than 50 percent of Americans over age six play video games (ESA, 2015). Globally,

video games have become the most popular recreation activity among youth (Hartmann &

Klimmt, 2006). Recently, American customers spent more than $16.6 billion playing video

games (ESA, 2015). Furthermore, the ESA data indicated that the video game market earned $67

billion worldwide.

Meanwhile, although video games have gradually become a part of popular culture, they

have a negative impact on some aspects of the community, such as perceptions of sex, gender,

ethnicity, and race (Hartmann & Klimmt, 2006). According to the principles of progressivism

and cultural diversity, it is easy to locate such negative influences in current video games, even in

some obscure details (Cassell & Jenkins, 1998). This situation has created a negative

atmosphere. The irony is that gender stereotypes in video games are entrenched which

contributes to the negative atmosphere (Anderson & Bushman, 2001).

Accordingly, the implications of portrayals of women in video games were extensively

underrepresented and were excessively sexualized when portrayed (Dietz, 1998). Video games

provided more limited ranges than other mass media on female roles (Morawitz & Mastro,

2014). In general, experimental findings were that female roles were usually portrayed as victims

or prizes in video games and took up biased gender characteristics, for instance, immoral

sexualized roles and characters of sexual fantasy (Miller & Summers, 2007).

The debate about sex and gender discrimination has been continuing for many years in the

game industry. Normally, a character putting up a fearless fight to rescue a weak woman has

been a common theme in video games, while female protagonists are more like a caricature

resembling a hero (Miller & Summers, 2007). Neither of these portrayals are suitable

performance traits of the character itself. Whether the main character is male or female, he or she

must surrender to the game industry’s rule of a “male standard archetypal narrative” (Morgan,

1987). Game developers are more willing to add a delicate temperament for female characters in

video games. In the past few decades, even if the female characters have been given enough

scenes, they have still been in an awkward position. Under this circumstance, women are

subservient to the main character, and in marginal roles, they can’t adapt to the so-called

“generous” life (Burgess, Stermer & Burgess, 2007). Bulimia.com has conducted a survey which

indicates that most producers of games would like to manufacture sexy and perfect body models

to represent their own personas, which aims to meet the demand of market. Meanwhile, even

though it has been proposed to make roles more real and accurate, the consequences are not as

expected (Oliver & Kalyanaraman, 2009).

Recently, however, there has been a significant change in video games. This thesis aims to

investigate the changes happening on female protagonists in video games, and female gamers’

reaction to those changes will be studied as well. Between 1989-2014, Lynch et al. (2016)

researched 571 female characters in video games, and they found that the situation has been

improved. According to their research, the peak of gender discrimination in video games was in

1995, and it has been constantly reducing since then (Lynch et al., 2016). Lynch et al. (2016)

indicated that the change in gender bias in video games across recent years reflects that the

producers of video games are responding to the critics. The study found that this type of decline

was not only because of an increased interest of women in playing video games, but also because

of the increasing criticism of male supremacy in video games (Lynch et al., 2016).

Based on this trend, this study mainly focuses on changes in the female protagonist in the

Tomb Raider series. Take Lara Croft as an example, the female protagonist was re-generated

multiple times through the Tomb Raider series, which has been released for seventeen years (Han

& Song, 2014). After launching Tomb Raider in 1996, she had been chosen as the cover feature

of over 200 magazines globally, including Time and Newsweek (Han & Song, 2014). Moreover,

Lara Croft as a heroine emerged in a male-dominated internet games environment and, to a

certain extent, may have changed the situation of male-dominated video games (Summers &

Miller, 2014). As a classic game character, Lara Croft, with her exaggerated voluptuous figure in

early series of Tomb Raider, has become the sexual fantasy of countless male players (Beasley &

Standley, 2002). Moreover, game producers seem quite “cooperative”. They don’t even show

Lara’s face in the Tomb Raider series’ eighth poster, but just highlight her large breasts and sexy

abs (Mou & Peng, 2009). However, with the decline of game sales, producers started to realize

the necessity of changing Lara’s appearance (Han & Song, 2014). This thesis will explore how

female gamers feel about the sexual features of the female protagonist in Tomb Raider and their

reaction to the change in female features in the series.

CHAPTER II:

LITERATURE REVIEW

Gender Portrayals of Women in Media

Many researchers have explored the portrayal of women’s representation in different media

such as television and advertisements (Jaffe & Berger, 1994). In general, the perception is that

women are portrayed in a stereotypical way (Miller & Summers, 2007). In the 1970s, many

researchers observed that women were normally portrayed as housewives; on the contrary, men

were depicted as workers and athletes (Jaffe & Berger, 1994). A content analysis found that

women’s features in 1970s advertisements were depicted in stereotypical ways that reflected

ignorance and compliance, doing degrading household duties, and relying on males (Russo,

Feller, & Deleon, 1982). Past studies indicated that women were portrayed in stereotypical ways

in traditional media; however, more recent studies found some new viewpoints (Fox & Tang,

2014).

Women were found to be portrayed in unjust ways in the media; moreover, women are often

treated as sex objects in media (Lavine, Sweeney & Wagner, 1999). One of these studies tested

over 2,000 advertisements from U.S. magazines and discovered that over half of these

advertisements depicted women as sex objects (Stankiewicz & Rosselli, 2008). Some other

related studies found that the most stereotypical features of women were portrayed in beer

advertisements (Rouner, Slater, & Rodriguez, 2003).

To sum up, female characters were often portrayed stereotypically and depicted as sexual

objects in traditional media, especially between the 1970s and 2000s (Peter & Valkenburg,

2007). Beyond this, some recent studies suggested that gender stereotypical portrayals would

affect gender-related opinions and attitudes (Scharrer, 2005). Based on this finding and

cultivation theory, exposing audiences to television in the long term would change their

cognition of social reality (Gerbner et al., 1980).

Cultivation Theory in Video Games

According to cultivation theory audience’s perspectives on social reality are shaped by

media (Gerbner et al., 1980). It has been held by traditional theorists in the field of cultivation

that television viewing would have long-term effects on steadily influencing the audience. One

of the top priorities of these cultivation theorists is the effects of viewing in the attitudes of the

viewer without created behavior. For most video games, the media distribute the thin ideal of

women (Morgan, 1987). Cultivation theory offers an explication of how the thin ideal is

transmitted through video games and media and how it turned into an public aesthetic. Harrison

(2003) found that mainstreaming influences have been discovered for expectations of the ideal

female breasts, waist, and hip sizes. This thin ideal phenomenon has even been found to have

negative effects on adolescents (Harrison, 2003).

The cultivation theory indicates that audiences’ perceptions of social reality are influenced

and shaped by media. Mass media and video games build people’s social and ethical values by

disseminating them with how the world should run. Similarly, media pictures aggregate in the

minds of adolescents and “finally lead to expectations of the real world that correspond to media

representations” (Harrison & Hefner, 2008). Kubic & Chory (2007) analyzed that “makeover”

television programs passively impact the confidence of audiences and affirmatively portray

“perfectionism” and “body dissatisfaction”. Other research stated that overweight audiences,

among whom young men are the most typical, of the reality dating shows were most likely to

have bias on such perceptions that “men are sex-driven”, “dating is a game”, and “women are

sex objects only” (Ferris, Smith, Greenberg, & Smith, 2007). It follows with the views that

overweight audiences are more vulnerable compared with their casual counterparts (Morgan &

Shanahan, 2010). Based on this, it makes sense to presume that the influences on overweight

video players are similar to that on TV viewers.

Chong et al. (2012) stated an essential theory they applied to analyze video games. He

argues that “involvement” matters and actors in mass media are proactive rather than passive.

The cultivation theory can be applied as a statement that explains why thin shapes, large breasts,

and beauty ideals are taken into account today (Martins, Williams, Harrison, & Ratan, 2009).

Harrison (2003) claimed that overweight female TV audiences were influenced by the

disseminated female character too much that they perceived themselves were compelled to fulfill

it by reducing their larger breasts or smaller breast with augmentation surgery.

Such a theory was then applied to another case, which was around video games as well.

Harrison and Bond (2007) pointed out that male gamers who loved game magazines were more

preferable to demonstrate muscularity while audience of sport magazines would not have such

tendency. Such findings showed that powers represented by characters in video games are pretty

much likely to affect the attitudes of gamers. Under such circumstances, they are convinced

gradually that they can access to the same power. Likewise, female gamers desire a ideal figure

that includes large breasts and small waists and hips like female protagonists in video games.

The “ideal body” that has been disseminated by video games is not physically possible and

causes unhealthy desires by female gamers who wants to reach that standard. Meanwhile, larger

number of male gamers are affected by female representations on their attitudes about female

ideal body. Based upon this situation, male players might affect their female counterparts through

peer pressure. Harrison (2000) proved that by researching a study of adolescent boys in the

United States. The study found that people always looked for thinness in that obesity was

believed as a shame by a majority of population (Harrison, 2000). Corresponding to this study,

the character like Lara Croft has led some critics to consider that video games are duty bound to

generate a stereotype on the thin ideal body of women (Fantone, 2003).

Gender Stereotypes Portrayals in Video Games

The pioneering research that explored gender stereotypes in video games was Dietz’s (1998)

research. The study analyzed the image of women in a sample, which is popular video games in

Nintendo and Sega Genesis. Aiming to assess the figure of women, she summarized four

probable female stereotypes in accordance with appearances and behaviors: women as sex

objects or prizes, women as victims, women in feminine roles, and women as heroes or action

characters (Dietz, 1998). Unsurprisingly, Dietz (1998) discovered that 41 percent of the video

games include women figures. Only 15% depicted women as active or hero characters.

Moreover, 21% described women as victims or vulnerable groups that need to be saved.

Meanwhile, among 28% of these video games, women were depicted as sexual objects on

account of their physical appearance or sexually-oriented behaviors (Dietz, 1998).

Beasley and Standley (2002) examined gender character stereotypes through observing the

existence or nonexistence of women roles in video games. They also measured the appearances

which included clothing of female roles, especially the distinction between male and female

clothing. The study found that women were largely non-existent in video games and were

presented in anthropomorphic roles (Beasley & Standley, 2002). The women who appeared in

these games were also inclined to dress in low-cut shirts and have exposed legs than men.

Almost half of the female roles were designed for women to have big breasts and butts. Beasley

and Standley (2002) summarized that women in video games are portrayed and clothed in order

to increase their sexuality, which could affect the invention and amendment of gender models.

Female Protagonist in Tomb Raider

In 2013, the famous female protagonist of Tomb Raider, Lara Croft, abandoned her original

figure that had exaggerated breasts and replaced her sexy shorts with suitable trousers for

adventure (Tremblay, 2012). This is the first significant change since the birth of Lara. The ninth

edition of Tomb Raider not just worked hard on Lara’s style and stature; but it also brought a

new subversive shape to Lara Croft’s character. Lara changed from a fledgling young girl into a

battle-scarred, mature, calm woman. The extreme makeover of Lara shook the gaming world. In

the past ten years, this goddess had never revealed her delicate side. Many players could not

accept the smaller breasts of Lara; after all, this is the most important topic of the Tomb Raider

series in video game forums (Miller & Summers, 2007). This significant redesign of Lara

brought Tomb Raider back to the center of video games. Within 48 hours of the release of the

book, it had sold more than one million copies and became the fastest-selling game in the United

Kingdom (Han & Song, 2014).

Recalling the previous 20 years from the inception of Tomb Raider in 1996, the figure of

Lara as it was the epitome of the image of women and change in women status in that era

(Kennedy, 2002). It embodies the topics such as gender equality and women’s voice, which is

basically the symbol of reformation that women start to cut a figure in video games (Han &

Song, 2014). In the 1990s, the initial position of Lara was the “woman version of Indiana Jones”

(Han & Song, 2014), yet in the early years of Tomb Raider, people seemed to talk more about

“sexy Lara” (Mou & Peng, 2009). With gaming 3D technology appearing, women characters in

video games have seen a new round of changes. They were changed from the 2D figure into a

diorama in the space, and the characteristics of the female body also better presented in front of

the players, which brought huge visual shock to players. Moreover, as the first female

protagonist of action-adventure, the sexy figure of Lara attracted lots of male players. Lara’s

original character designer, also Toby Gard, known as “the father of Lara”, acknowledged that he

initially set the protagonist as a woman because he considered that the 3D physical models could

attract more male players (Mikula, 2003). Time magazine used to define the appearance of Lara

as the first sexy symbolic representatives of game industry. In 1999, The Austin Chronicle had

teased those sexy female protagonists in video games: “What’s going on with the sexy shorts and

huge busty Lara Croft in Tomb Raider? She is supposed to explore the tomb rather than send

those lewd coward men to the grave” (Anderson & Bushman, 2001). At that time, Lara’s sexy

label came from her body. Navel-baring tank tops, mini shorts, small waist, and big breasts were

all significant symbols deliberately transmitted by the game designers. The frustrating problem

was that since the first sexual shape of Lara in Tomb Raider attracted many male gamers, the

designers of the game began to make the size of Lara’s breasts bigger and bigger. When

compared with her slender waist, Lara’s overall body proportions are somewhat unscientific

(Hartmann & Klimmt, 2006).

Uses and Gratifications

The uses and gratifications theory views audiences as active media users who choose and

employ media according to their intention and demands (Morgan,1987). In addition, leisure is

one of the gratifications received when playing video games (Summers & Miller, 2014). The

reason why video games are so popular is that players can release their pressures by winning the

games to acquire a sense of achievement, and they gain power and control through commanding

the characters of video games (Scharrer, 2005). Based on those reasons, the producers of video

games are constantly adjusting the level of competition and changes, even the appearance of

characters. The former studies on the relationships between video games and uses and

gratifications theory merely referred to how audiences changed the characters in video games,

especially how players react to the level of sexualization in video games.

Based on Lynch et al. (2016), the decline in gender discrimination in video games is because

the interests of women in playing video games has been rising, and criticisms of male supremacy

in games has become more and more often. The shaping of characters are dependent on the

reaction and needs of players to a large extent (Lynch et al. 2016). Besides, the research of

Lynch, et al. (2016) shows that although female protagonists in current video games are more

playable, they still come in minor roles. Moreover, the research found that there is scarcely a

relationship between sexualization of women and the key success in video games, which is as

well as the description in the game of adolescent and rated games. Besides, the research finds

that the sexualization of women has closed the relationship with her abilities (Lynch, et al.,

2016). The research explains in detail of their methods which only considers “dynamic process”,

rather than “static art” or “opening animation of low interactivity”. In many other examples of

the actual definition of sexualization, Lynch, et al. (2016) states that they thought “breast is the

hardest hit of sexualization: chest and figure disproportionately (a = .81), the bare skin between

the armpit and chest (a = .70) and artistic style or dressing (such as shadows, a = .73)” (Lynch, et

al., 2016). Their methods of research are thorough and scientific, but at the same time, they also

highlight the issues of defining sexualization in research. Sometimes when Lara is climbing the

ladder, the lens is facing her rear end, or breasts when the Tomb Raider rebooted the camera in

2013 (Lynch, at el., 2016). Occasionally, it is more concrete to acquire simple things like

suggestive dialogue and eye contact than see women wearing bikinis walking on the battlefield

(Lynch, et al., 2016). However, Lynch, et al. (2016) is mainly expressing his perspectives rough

his research. Based on Lynch, et al., (2016), it would make the environment of video games

better. Making female protagonists more normal and capable, so that it may be able to reduce

hostility to women without materialized description of them in video games. As a result, the

declining trend of sexualization of women, especially without reducing their power or their

scenes in games, could build a more equal environment of video games (Lynch et al., 2016).

Research questions:

Previous chapters propose that Lara Croft as a classic figure of video games has been

improved on her appearances and personality in recent years, and the reboot of the Tomb Raider

has acquired success based on its increased selling and customers. However, there still largely

exists sexualized representations of game characters, which could lead to some negative impacts

on society. Thus, there are three main research questions in this thesis:

1. How have female game players reacted to Lara Croft’s changes in the Tomb Raider series?

2. How would female players in video games describe the prevalence and sexually suggestive

representations of their characters?

3. How do video games shape female participants’ perceptions of female ideal body?

CHAPTER III:

METHODOLOGY

Participants and Settings

Participants

Nine female gamers had been recruited through snowball sampling to participate in this

study referred by professors and friends of the researcher. All participants are women aged 18 to

28. The sample is diverse in terms of race. Fundamental information related to demography,

types of games, choices of platforms and some other related data were collected during screening

process.

Screening Procedure

Participants are asked the following questions to determine if they are qualified:

1. How many years have you been playing video games?

2. How many hours a month do you play?

3. Have you played the Tomb Raider series?

4. Are you familiar with Lara Croft?

These answers must fit the following criteria: 1. must be more that 1 year; 2. must be no less

than 6 hours; 3. YES; 4. YES.

All participants that met the criteria and were interested in attending this study contacted

researcher, then they were scheduled for the focus group. A semi-structured focus group lasting

one hour was held on July 12

, 2018.

Discussion Guide

The following section studied individual experiences on video and computer games, the

technology bringing them as well as their relationship with gender bias. After they have been

determined to be qualified, they were asked their age and race.

Table 1 lists participants’ demographic information which was collected from previous

questionnaire.

Table 1. Participants’ information: A general overview. (For the privacy of participants, all

the listed name are pseudonyms.)

Participants

Number of

participants

9 participants:

Cora, Emily, Sophia, Tabby, Sarah, Nadia,

Daisy, Wen, Barbara

Average age

Cora: 20, Emily: 21, Sophia: 22,

Tabby: 22, Sarah: 23, Nadia: 21,

Daisy: 26, Wen: 25, Barbara: 27

Ethnicity

Cora (Korean), Emily (American), Sophia (African-American),

Tabby (Indian), Sarah (Chinese), Nadia (African-American),

Daisy (British), Wen (Chinese), Barbara (American)

Degree of

preference in

playing video

game

Cora, Emily, Sophia, Nadia, Daisy and Wen enjoy playing video games

very much; Tabby and Tabby playing video game as interests; Barbara

is OK with playing video game.

Average age

of first

playing video

game

experience

(years)

Cora: 9, Emily: 10, Sophia:9,

Tabby: 8, Sarah: 8, Nadia: 10,

Daisy: 9, Wen: 9, Barbara: 12

Table 1. (Continued)

Number of

games played

till 2018

Average: 22

Cora: 22, Emily: 27, Sophia:25,

Tabby: 16, Sarah: 21, Nadia: 22,

Daisy: 26, Wen: 25, Barbara: 14

Frequency of

playing video

games

Every day (Cora, Emily, Daisy, Wen and Sophia); Every weekend

(Sarah); once a week (Tabby, Nadia); Once every two weeks (Barbara).

Data Collection

The focus group was built and hosted in the study room of USF library, and it lasted one

hour. A moderator and a transcriber who are native speakers were hired during this in-depth

discussion.

Pre-workshop questionnaires

A questionnaire was applied in the preliminary status of this study, which was to acquire a

better understanding of participants’ background materials and perspectives on video games. The

questions were organized based on participants’ habits in according to types of games, elements

in video games that they enjoyed, stereotyped characters that they ever noticed in video games,

and sexualized female protagonists who made they feel uncomfortable. All these profiles

simplified the procedure in administering the post-workshop interviews by obtaining background

information and thoughts on video games of participants.

In-workshop profiles

Participants were asked to take part in a discussion which can achieve the study’s tenet of

self-determination. Several pictures of the Tomb Raider series especially the figure of Lara Croft

was provided during this discussion. Participants needed to give opinions about the change of the

main character of the Tomb Raider. In exploring the experiences and perceptions of participants

when they encountered sexualized presentation of female characters in video games, researchers

used questionnaire information to conduct an open discussion. In addition to this, audiotapes of

discussion were recorded and transcribed to explore research questions.

The following photos were displayed to participants during focus group discussion to better

acquire comprehensive outcomes:

Figure 1: The changes of Lara Croft’s appearance (The Crapbox of Son of Cthulhu, 2016)

Data Analysis and Trustworthiness

In an attempt to figure out the collected information, texts and images in all kinds of video

games were coded and then classified based on categories and themes. In fact, it can be called as

categorical aggregation (Creswell, 2007). The collection of existing codes and newly emerging

codes was adopted as a whole to analyze data.

Appropriate use of language is a must to code. For instance, gender stereotype is found to

have the potential to code. The researchers made an analysis and comparison

of their respective descriptions and the themes among the respondents.

Finally, data analysis would concentrate on triangulating previous findings.

Data Analysis and Interpretation

According to data collection from questionnaire information and focus group interviews, the

findings of this study suggest that the figures of female protagonists in video games has shaped

the ideal body in female players’ perception in a certain extent, especially during adolescence.

The research found out the following factors, (1) the perceptions of participants of Lara Croft’s

changes in the Tomb Raider series, (2) participants’ perceptions of sexualized female characters

in video games, (3) influences of ideal body presented in video games.

CHAPTER IV:

RESULTS

Perceptions of Lara Croft’s Changes in the Tomb Raider series

Participants viewed the pictures of Lara Croft in the Tomb Raider series, which they had

already were familiar with. They were confirmed by the moderator that they had comprehended

every detail of personality and appearances of Lara Croft.

The focus group interview highly revealed participants’ awareness of the sexualized figure

of Lara Croft in the early versions of the Tomb Raider series. Participants stated their satisfaction

with how Lara Croft changed in the new series of the Tomb Raider, including her appearance and

personality:

Lara Croft has left me deep impression, which has changed after the revival of the franchise.

It has been found that abhorrence is the nature of Lara Croft. To be specific, when a warm

coat is appreciated in a chilly environment, the so-called “realism” is embedded into all

corners of the game. Similarly, in the context of a desert, tight pants will be the last thing

that people wants. Different from those people who think of it as irrelevant to her

personality, I would describe dresses as a form of expression, especially the design of big

breasts and tight butt were aim to attract more male gamers. In other words, it develops into

a statement with iconic stuff such as the teal tank top and shorts. People usually describe

Lara Croft in that way; however, such a perception could change any time soon.

Meanwhile, participants pointed out the details of the change of Lara Croft, which

emphasized the significance of rebooting in Lara Croft:

A different perspective on the existing character is provided, which has never shown up

before. Lara Croft got weaker and she was continuously challenged in terms of emotions and

psychology. However, it is because of such adversity that reflected her personality. Such

image of Lara Croft had never been demonstrated. Some people believe that the change in

the plot was designed to make the main character stronger; however, this was not the case in

practice. The real fact is that her attempts and struggles would be the only factors that excite

her.

On the other hand, participants generally expressed how Lara Croft affected the era of video

games. Although they had noticed the change of Lara Croft in the new version of Tomb Raider,

they had paid more attention on the contribution of Lara Croft changing male-dominated video

games. Basically, the older age participants showed their subjective opinions on Lara Croft. The

earlier time that they got in touch with video games made them treat Lara Croft as a heroine.

However, the younger age participants had more options when they first played video games,

which gave them more objective attitude towards Lara Croft:

It is believed that Lara remains a classic character for everyone who has seen her before. The

era when she was created was a time without so many successful and engaging video games

in today’s world, and that is one of the main reasons why she could spark off, although she

was a typical image of a bad girl living in the old-schooled 80s-90s. She was destined for

influence. In today’s world, there are a variety of AAA video games and a wide range of

charming females who could compete with Lara.

One of participants stated that the reboot of Lara did not change her perceptions on “classic”

Lara. Participants who played video games during the launch period of Tomb Raider had

expressed their admiration of classic Lara Croft. They basically treated Lara Croft as the earliest

heroine figure who had succeeded among male-dominated video game environment:

Speaking of ethics and morality, the revived Lara remains to be the classic Lara in that she

had been contextualized early back in the 1990s, when another group of customers could

communicate with the video game. However, it bothers me a lot in that Lara was created by

a feminist who would like to educate people with gender bias to have a better understanding

of girls. In fact, I do not prefer a hero who is mentally weak and who always needs

protection from males.

One of participants directly stated her opposite opinions that she subjectively was not fond

of the reboot of Lara Croft. Besides, she felt comfortable about Lara’s “unrealistic” body shape

because it was a classic figure:

Lara Croft impresses me a lot in that she is beyond a superhero who lives in an ideal world

full of crazy things and fantasies. It does not apply to me when some people regard it as dark

and realistic. Generally speaking, I am not a fan of popular culture; however, Batman

performed very well, and it was suitable for Molarization. In the past decade, popular culture

has been witnessed to be very complex and nuanced. There draws a line between

brusqueness and tastelessness; however, it is way more than puritanical from my

perspective. In other words, it is not right to exaggerate the beauty of women and

masculinity of men is demonized.

In the end, participants preferred the new looking of Lara Croft, including her suitable

outfits and “not exaggerated body shape”. Although some participants did not consider the

design female protagonists especially their appearances in the mattered, the majority of

participants shared the same perceptions:

Reboot Lara is no more than another version of original her. It depends on you regarding if

she is decent or not. Personally speaking, the new image of Lara is my type in that she is

brilliant and impresses me a lot.

Perceptions of Sexualized Female Characters in Video Games

Participants’ discussions strongly reflected their dissatisfaction on sexualized female roles in

video games. Despite participants from all groups described some improvement of sexualization,

such as the dress and body shape changed in video games, they still felt gender-biased when they

played games:

Players, regardless of gender, will drag those sliders right over into unrealistic territory. They

will spend more dollars on the cosmetic outfits with no gameplay effect, that reveal more

character skin, than the ones that reveal less. They will play a game longer if there are sexy

characters in it. They will pay more for a game and more will buy it if there are sexy

characters on the cover art.

Some participants were not satisfied about game companies kept selling sexualized female

figures to attract more customers:

It is not advisable to sell sexualization in that it cannot be applied in reality, and it depreciate

the image of women. Take an example, the prostitutes in GTA describes a lifestyle which is

almost impossible and improbable. In addition to that, women are objected in many other

scenarios. As far as I am concerned, women should be treated equally with more respects in

the field of gaming.

Besides, participants indicated the negative effects towards society by posting sexualized

content in video games:

It's sexist and is sending out a bad message. It is a marketing tool but is disrespectful to

women. You usually don't see men oversexualized, and that would be considered bad so why

isn't female oversexualization? It also sends a bad image to children who play the games

because they can grow up thinking that "females are weak and unimportant", just like in

games. Another message can be that in order to be strong, females must wear skimpy

clothing and be really sexy. It can also be harmful because people who play these games can

then want all real females to look like the characters and act like them. This is

dehumanizing and wrong. Lots of people say that women still wear this clothing in public,

but I never see anyone wandering around in outfits such as Kitana's. It makes women seem

as objects incapable of proper human emotions and are simply used for sex. It's unfair

because women aren't just for sex, they are human too and has anyone ever thought that

women have interests other than having sex?

Some participants pointed out there are high requirements from the market, because the

status of the male-dominated industry environment. With the number of female players

increasing, the sexualization of female protagonists did not have a great improvement. Instead,

sexualization is still a selling point in the market:

In my opinion, female characters are sexualized because it is what the market wants. Once

video game consumers make it clear that they are no longer interested in seeing pixelated tits

and ass, game developers will stop pumping out women who are expected to wreak havoc in

bikinis. The prototypical male characters shown above are popular because they fuel a

distinctly masculine tough-guy fantasy - the rugged adventurer with raw sex appeal who

kicks ass and always has a witty retort. It is an appealing concept, and it sells video games.

A few participants shared their discomfort on sexualized female characters in video games,

while they considered game companies and gamers put more focus of attentions on the contents

of games rather than sexualization itself:

Sexualization is not a focus of gaming. Sexualizing female characters should not be used as

a device to gain attention and appeal for the franchise. The main things we should be

focusing on with regards to games are the mechanics, gameplay, backstory and not the

physicality of female characters particularly which is known to be commonly exaggerated in

a negative way, and not for the means of promoting confidence in body type and sexuality.

The fact of the matter is, women who are sexualized in games are often demeaned,

victimized and objectified, and many women take offence to this, as the focus of our video

games should not have anything to do with these concepts.

Rather than complaining about the environment of video games, most participants focus

more on the reason why sexualized characters in video games are welcomed. In fact, the

sexualization both of female and male characters has been existing for a long time since video

games rose, and it will not fade away as long as gamers has requirements of it:

Marketing is the easiest explanation. As the old saying goes ‘Sex sells. Human beings are

sensitive to visualization, which means that our eyes are sensitive to bright colors and

provocative pictures. This, however, confuses our instincts as humans and can easily distract

our attention from other things going on. Therefore, interesting characters shown on the

covers will make us curious about who they are, and presentation of these images are

significant. This is also something heavily associated with the action genre in general across

all media. We play games to feel empowered. They give us a sense of agency in our lives

and more. This is often achieved by having us play a beautiful character. One who reeks of

confidence and charisma. This is part of the experience that makes it feel so good. Even if

you are playing as the opposite gender your brains still knows that you are playing as

someone desirable and assumes that role.

Game developers launch games based on different requirements from diverse cultures all

over the world. Sexualization has been welcomed selling points globally, and it might diverge a

little in different countries. Consumers tend to acquire fantasy that they could not have through

video games. Therefore, game developers keep publishing welcomed elements of video games to

attract and retain more possible and potential customers:

I think it’s also concerned with cultural differences and some other reasons. Game

developers are from all around the globe. Someone in Japan will not have the same values as

someone in Sweden. Japan is a good example because they have a lot of games that are just

straight up weird to us. Their whole culture has many items that simply don’t exist here and

the lower age of consent there allows for things our countries don’t have.

All these selling points are the way things are done, how they’ve always been done. It is

what people have come to expect and when games deviate from this norm then they face

losing profits. Games that deliberately make ugly characters are seen as making a statement

and that is often resented (mainly due the context around such issues. Feministic activism

and mainstream video games being a lot like oil and water).

I have to say another reason is about aesthetics, presentation matters. Game developers are

really a lot like artists. Crafting these amazing worlds and populating them with people.

Why wouldn’t you want to make everything as ideal as possible? If I was creating a work of

art I don’t think I would think about making things ugly just to appease people. I’d want to

make my world and the character in it as beautiful as I could imagine.

The current study mostly stated that female characters in video games were portrayed in a

stereotyped, especially sexualized way (Dill & Thill, 2007). Contracting Ivory (2009)’s research,

which stated there was a gender gap in perceptions on sexualized images in video games, older

age participants thought female players were also attracted by sexualized elements in video

games. In fact, older age participants indicated market-oriented factors cannot be ignored, which

drew forth that even with large amount female players, sexualized characters were still a selling

point in the current video game market.

Influences of Ideal Body Presented in Video Games

Massive studies find that gender stereotypes are getting popular among people (Beasley &

Standley, 2002) in all forms of media, which includes advertisements, traditional media, social

media, and video games. Many of these sexualized images have negative impacts on game

players, especially on adolescents (Martin, 1996). It has been shown by content analysis that the

female characters in video games prefer slimness. Under such circumstances, female adolescents

find themselves longing for the body shape demonstrated by the female images:

We tend to copy the behavior and even the images of ideal figures shown in the mass media

so much that we almost forget who we are. Beauty and good looking mean the whole world

for us. Unfortunately, obsessed with losing weight will easily make the audience troubled by

eating disorders. This should be taken seriously in that adolescents in the modern era are

getting more vulnerable to such disorders.

Three fundamental factors can motivate self-comparison with peers: self-evaluation (which

stresses your relative status), self-improvement (which looks for a solution to a problem), and

self-enhancement (which aims to learn to get along well with yourself) (Sedikides &

Strube,1997). Similarly, in the context of video game, participants tend to meet their own

expectations through the three motivations:

The world has put certain standards on what is okay and what is not, it has led several people

to feel so insecure about themselves. These guidelines made by media have hurt many

people by making them feel as if they are not good enough. The media portrays women to be

a size and shape and that means you are beautiful, attractive, or sexy which cause many

issues for females. I still remember when I was around 13 and I really wanted to be a female

character who had “ideal body” of my favorite video game, so I refused to eat just in order to

reach perfect weight in me supposedly to be physical grown age. That was a dark period of

my life.

Participants had shared their own experiences on how video games impacted their ideal body

images, which revealed the negative influences that media had been disseminating to the public.

In some certain ways, female gamers desire an ideal figure that includes fantasy body with thin

shape like female protagonists in video games:

When I was a teen, I kind of went through a sensitive period that many factors play roles in

affecting my body shape. Where you live, how is your living environment, peer pressure and

even the social culture will do their part. In my opinion, too much focus on extreme body

shape will make them go on diet, especially when no one gives them an acknowledgement.

When I was so into playing video games, I also overly impacted by the figures of games. I

couldn’t stop wishing that if I could have the same body. It did confuse me for a long time

until I passed that period. I’m glad that I’m strong women with self-esteem, but I also

worried about teens who have same problems just as I had.

Some participants pointed out that media could only affect people’s perceptions when they

are obsessed with it. Gamers’ attitudes on social reality are influenced and shaped by media. In

video games, characters build people’s view of the real world and its social and ethical standards

by means of disseminating them with major perceptions of how the world and a person are

supposed to be and act:

Video games should not be the only factor that to be blame; however, it does sllow the

increasing attention to extremely negative body image. According to what kind of games

they play, the problem will show up in different ways. Take an example, spending most of

their time playing games with large amount of unrealistic female body images, the problem

will get clearer. However, if they stay up all night playing puzzle games and strategy games,

this might be less of a problem.

Other perceptions on this topic might reveal this negative influence had existing since mass

media’s prevalence. Especially when mass media rose, television program passively influence

self-esteem of audiences and affirmatively portray “perfectionism” and “body dissatisfaction”.

When it comes with sex-driven content of media, there are large amount of gender-biased figures

of women posted on the public in male-dominated environment:

As mentioned before, video games and the internet are not the first source of negative body

images from adolescents. When the audience are at their early age, they are frequently

exposed to the skinny actors on the Television. However, in various video games, no one

would judge the teenagers that overweight is wrong, and they are believed to be beautiful the

way they are. Even their imperfection is an important component of their identification. In

that case, it is not the video games but the Television or advertisement that mislead our

teenagers.

Almost all participants expressed negative opinions on this topic. Some participants had

their own passive experiences on the influences that video games brought to them. Based on

Ivory (2009), it has been over debated that visual design and a lack of realism are the key

problems. Many studies explored and found that it is the beautiful image showing up on TV and

video games that influence the perceptions of these young audience. Many studies explored that

the standard of beauty widely presented on television, movies, and video games is having a

powerful effect on adolescents (Morawitz, et al., 2014). In addition, participants pointed out the

effects that media brought to adolescents reinforced the low self-esteem which can make them so

risk seeking that they would go for dieting. On the other hand, most participants agreed that the

Tomb Raider reboot had contributed a lot to the creation of a natural female character whose

appearance is not unrealistically perfect.

CHAPTER V:

DISCUSSION AND CONCLUSION

According to the study of this focus group, almost all participants had positive opinions

about Lara Croft’s change in the Tomb Raider reboot, yet there were some divergences upon

Lara Croft’s appearances. Basically, participants who are older average age stated more

emotional perceptions on Lara Croft because they treated Lara as a cutting-edge character of the

male-dominated video games era, while younger participants had more chances to contact

diverse video games, which made them treat Lara objectively.

Though many of the participants’ perceptions on sexualization of video games are in line

with the perceptions responded in the previous literature, especially when it comes to the

demands of the market. Through this study, participants indicated their negative opinions on how

female protagonists were portrayed in sexualized way in video games. In contrary to the

stereotypes, this research has also claimed that female players are not completely averse to

sexualized portrayals of protagonists and may understand the demands of market causing this

phenomenon in current video game world, while others including male players may even enjoy

sexualized protagonists in their game play. It is noteworthy that there was no hint of female

restraint in the discussion. Rather than complaining about a sexualized environment in video

games, participants discussed more of the reasons of it. In addition, participants pointed out there

were not only female protagonists were portrayed in sexualized way but also male protagonists,

which might indicate the main reason that they had been discussing market needs.

Because the population of female gamers is far larger today than it in the past, game

developers should consider this trend when designing games. Based on previous studies and

research, female characters were generally portrayed with exaggerated body shapes and

sexualized dressing. Based on the research of this thesis, game developers should consider

different selling points, even sexualization to respond to be the demands of market.

Almost all participants indicated video games had created unreal figures of female

characters which could lead to negative effects on participants when they were adolescents.

Some participants even shared their own experiences on how the “ideal body” shown in the

media affected them. There are risks that young people would be over exposed to unrealistic

body image, which could cause their obsession with physical thinness. Even more, based on

Vitelli (2014), for those adolescents who hold the belief that they are not comparable to the

image on video games, they would be stuck in low self-esteem; thus, they would be very strict

with themselves in terms of what they should or should not eat.

Many potential challenges have been put forward. First, participants were asked some

private questions concerning their own experiences in a group and individual personality might

affect the outcomes of the research. Besides, this research only focuses on one game with a small

sample group. In the future, the following research is advised to take into consideration the

differences between individual participation and group activities at the same time.

Apart from that, the roles that different genders take differ, which is decided by the cultures

in different countries. In turn, it will shape the opinions of game players. (Brenick et al., 2007;

Hayes, 2005; Miller et al., 1996). Based on Brenick et al. (2007), it is easy for participants to

realize what kind of games have stereotypic gender images and which do not. Previous studies

have shown that young people are vulnerable and sensitive to extreme physical features, which

are usually linked to stereotypic gender roles.

The environment in video games closely reflects to the real world. Characters in fantasy

worlds link with the common desires in modern society. This thesis aims to analyze Lara Croft,

one of the most classic female protagonists, to explore how and why she has changed through the

Tomb Raider series, and how sexualization has been driven in markets and gamers.

Subsequently, the results of this thesis indicate that we should examine the relationship between

game developers and game players in a dynamic and flexible way.

In sum, female participants of this thesis showed market demands by players of stereotyped

and sexualized characters of both men and women, so that this phenomenon will keep its

prevalence for a long time. However, the sexualized and stereotyped contents of video games

have negative impacts on some gamers, especially those adolescent audiences by shaping their

“ideal body” in unhealthy way. Under this circumstance, there are suggestion for game

developers that they should launch healthier games for young gamers and consider game rating

system to limit adolescences to contact with sexualized contents too early.

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APPENDIX A: Focus Group Interview Protocol

1. What video games do you prefer to play?

2. Reaction to Lara Croft’s change:

Have you noticed there are changes of Lara’s feature in Tomb Raider’s series? If so,

how do you feel about the changes?

3. Sexually suggestive representations of female characters:

Have you noticed that sexually suggestive representations of female characters in video

games are mutually prevalent, and how do you feel about this phenomenon?

4. Have you been affected by the shape of female characters on your own attitudes of ideal

body, especially during your adolescence. If you have, what kind of actions did you take to

achieve your ‘ideal body’?

5. If playing games is a daily routine for you, have you ever noticed that gender is captured

by some significant issues in the game context? (For example, macho males, sexualized

females, female armor not being very covering, hookers, strippers, violent tendencies, etc.)

6. Name your favorite main female character from any game franchise. You may also

explain why they are your favorite.

7. Are your favorite characters oriented to your aesthetic standard (shape of body, dressing

style, degree of exposure, et, al.), especially when you were adolescent.

8. How do you think women are represented within video games?

1) What do you think about the way they are dressed?

2) What do you think about their body shapes?

9. Do you feel like video games have improved the portrayal of female characters in current

years?

10. Do you have any additional comments that may benefit my research?

APPENDIX B:

TRANSCRIPT

Moderator: First of all, thank you all for joining this discussion. The first question is what video

games do you prefer to play?

Participant A: Oh, yeah. I like games like that too, especially connect with your discussion--the

Tomb Raider, since Lara’s medicines in words like a virtual war. Controlling like the characters

and kind of every day, like things like that. Or the like really action. It's like fighting me, uh, or

the ones that was like a task. Like, it’s like you're get some change, you have to click.

Moderator: Anybody else? Okay, let’s move to next questions which connect with research

questions--Have you noticed there are changes of Lara Croft? If so, how do you feel that the

changes?

Participant C: Sure, I would say that like how she used to be was a big three. Um, kind of like

what men, what society thought. Thanks, she is beautiful always. Um, but big hips, the big boos

like that's how like society of things, what things is beautiful. Hold on kind of like the same

thing, like and stuff like that.

Participant I: It is believed that Lara remains a classic character for everyone who has seen her

before. The era when she was created was a time without so many successful and engaging video

games in today’s world, and that is one of the main reasons why she could spark off, although

she was a typical image of a bad girl living in the old-schooled 80s-90s. She was destined for

influence. In today’s world, there are a variety of AAA video games and a wide range of

charming females who could compete with Lara.

Participant D: Actually, I don’t think Lara is sexualized, it's so silly to believe he is to the point

it's laughable and you really don't grasp the meaning of a character being sexualized, so I'm

going to explain it to you: sexualization occurs when individuals are regarded as sex objects and

evaluated in terms of their physical characteristics and sexiness. Nobody does this with Lara

whereas with female characters like Tail or Ivy, you see guys doing this in this forum, there are

waifs and stuff out there. Lara is not relevant because she is sexy, but because she is strong,

brutal and so, whereas characters like ivy are because or her appearance.

Participant G: Speaking of ethics and morality, the revived Lara remains to be the classic Lara in

that she had been contextualized early back in the 1990s, when another group of customers could

communicate with the video game. However, it bothers me a lot in that Lara was created by a

feminist who would like to educate people with gender bias to have a better understanding of

girls. In fact, I do not prefer a hero who is mentally weak and who always needs protection from

males.

Participant C: It’s funny when certain gamers assert that sexualization in games is perfectly fine,

but then also cry bitter piss tears because Laura Croft looks like a human and not a weird sex

alien. I generally get the arguments that sexualization in games can be perfectly find, depending

on the context, but people who demand that female characters must be sexualized have always

struck me as incredibly immature.

Participant B: Yeah, I agree with you. The same type of and like I guess like for many draws

more try attraction to them. So like sales because like the beautiful getting to play rock are for a

new year, a beautiful woman society her being like strong thing, but still a lady on, yeah, the

change of the commercial a society cater to day. It's true. The change like Its kind of like as

Asian like to be. Since his wife. It's normalized.

Participant H: Lara Croft impresses me a lot in that she is beyond a superhero who lives in an

ideal world full of crazy things and fantasies. It does not apply to me when some people regard it

as dark and realistic. Generally speaking, I am not a fan of popular culture; however, Batman

performed very well and it was suitable for Molarization. In the past decade, popular culture has

been witnessed to be very complex and nuanced. There draws a line between brusqueness and

tastelessness; however, it is way more than puritanical from my perspective. In other words, it is

not right to exaggerate the beauty of women and masculinity of men is demonized.

Participant F: Lara Croft has left me deep impression, which has changed after the revival of the

franchise. It has been found that abhorrence is the nature of Lara Croft. To be specific, when a

warm coat is appreciated in a chilly environment, the so-called ‘realism’ is embedded into all

corners of the game. Similarly, in the context of a desert, tight pants will be the last thing that

people want. Different from those people who think of it as irrelevant to her personality, I would

describe dresses as a form of expression, especially the design of big breasts and tight butt were

aiming to attract more male gamers. In other words, it develops into a statement with iconic stuff

such as the teal tank top and shorts. People usually describe Lara Croft in that way; however,

such a perception could change any time soon.

Participant G: It's not of like how we changed over time, but we like as a society over time like

what we find beautiful country some change all the figures. I feel like, but then it was okay to do

those things because women, we're just seen as like, you know the like, they stayed like as time

shifted, that woman are starting like they kind of so are based on beta games phenomena. Female

character sexual, not only about their appearance that also about they were treated as victim or

prize.

Participant A: A different perspective on the existing character is provided, which has never

shown up before. Lara Croft got weaker and she was continuously challenged in terms of

emotions and psychology. However, it is because of such adversity that reflected her personality.

Such image of Lara Croft had never been demonstrated. Some people believe that the change in

the plot was designed to make the main character stronger; however, this was not the case in

practice. The real fact is that her attempts and struggles would be the only factors that excite her.

Participant A: Reboot Lara is no more than another version of original her. It depends on you

regarding if she is decent or not. Personally speaking, the new image of Lara is my type in that

she is brilliant and impresses me a lot.

Moderator: So you think it’s connected with gender stereotypes? Could you detail it?

Participant G: Yeah of course, The real problem with this piece is that they are telling you what

"gamers are like" without providing anything to back it up except killing prostitutes in GTA. Yet

of course they don't tell you everyone can be killed not just prostitutes. On top of all that Anita

Sarkisian will take any violence towards women, not violence toward them because they are

women, and spin it into games that are specifically being violent toward women. If anything, the

fact that women can be hurt in video games is the opposite of sexism. Also, only in America does

the sexualization of things matter. I mean really, what is the big deal. It’s not like anyone actually

expects real women to be or even look like video game women.

Participant G: That touches on what I'm saying about the disparity between image

representations. While it seems to be acceptable to sexualize and objectify female characters,

male characters have to be handled in a much more subtle and safe way when it comes to

representations of sexuality. It would be interesting to see how many people would simply brush

it off and use the "its just a game, don't worry about it" argument if it was the male characters

being objectified in a much more blatantly homoerotic way.

Participant C: I agree. It's not that gender biases don't exist; they do. But when people insist on

making everything an example of gender bias, it clouds the issue and makes it impossible to

discuss rationally. People are in such a hurry to join the good-guy's team and excuse themselves

from any possible accusations of bigotry and they feel they can do that by being the first to finger

someone for over-sexualization. Whether or not the fingered entity is guilty of anything is beside

the point; doing something about it if they are is beside the point. This is internet activism in a

nutshell - bitch and moan to make yourself look good but let someone else fix the problem.

Moderator: Okay, so it led to the next question. Have you noticed that phenomenon that there are

sexually suggestive representations of female characters in video games? If so, how do you feel

basically?

Participant E: Well, I think I've noticed like for video games, like I used to play like a lot of the

fighting ones, and like the girl characters, games have always been like the way they dress them

like their outfits. We're very like showed a lot like skin tight, but I never really saw, I guess like

you just like me. IT's like, but I did notice that like the girl characters are all like the way they

dress. Like we want you here and there.

Participant C: Sexuality is something that we see everywhere in media.

Participant E: Yeah, It's kind of funny how the new Tomb Raider's have shifted the sexualization

from her chest onto her ass.

Participant A: You said, like if you notice like how they were like you betrayed. Okay, yeah, so

like I noticed that. But the whole, um, like the, I guess I don't know how they treat them in the

game, because I haven't played a lot of games like that. But mostly I just saw like just the way

like their dress, the way that they portray them should be I just feel like they are, but I feel like

they more geared video games also later like catering to like, well, do you feel couple?

Participant C: Everyone always comes at with "it's empowerment, not over

sexualization/objectification" line, but I just can't see this. Everything about these games screams

to me to appeal to prepubescent adolescent in the portrayal of the main character. Nearly

everything. I find myself shaking my head when I play them. The camera angles, the moves,

everything screams sex and nothing but sex. That does not define female empowerment to me,

and if that is what the definition depends on, then I wish to be no part of it anyhow.

Participant D: Players, regardless of gender, will drag those sliders right over into unrealistic

territory. They will spend more dollars on the cosmetic outfits with no gameplay effect, that

reveal more character skin, than the ones that reveal less. They will play a game longer if there

are sexy characters in it. They will pay more for a game and more will buy it if there are sexy

characters on the cover art.

Participant E: I'm more offended by how overboard they went with the sexualization. I mean

come on does anyone actually find that character art sexually appealing? I'm okay with breasts

and all, but not when they're twice the size of the woman's head.

Participant H: I agree, they went overboard with the sexualization, but the proportions for all the

characters are like that. Exactly, it's part of the art style as a whole. The fact some are considering

it a valid criticism is ridiculous.

Participant I: Yup. That and there have probably been games that are far worse than Dragon's

Crown as far as sexualizing women goes and probably didn't even sexualize the male either not

that that would have necessarily been good, but at least it would be fair.

Participant D: I’ve read some connected articles before and the explanation for the slight shift in

direction is pretty reasonable. It's also not the first time that Itagui or TN have expressed some

concern that maybe they'd swung too far into over the top sexualization in the series. I agree that

games are art and should be regarded as art in the same way that TV shows, movies, music,

poetry, etc. are. However, they bear a greater resemblance to movies in as much as they are also

large-scale products designed to make money, and as such they need to choose directions for

their projects that are likely to please the largest audience. DOA has always been higher on the

sexualized content factor than most other fighting games, but it's not the top seller. DOA5 did

decent but not as well as they would have liked, and it certainly didn't pull Street Fighter or

Tekken numbers. I'm not surprised that they are trying to change up the formula. Sexy content is

one of the things that drew some fans to the franchise, but it also pushed a lot away. Even some

tournaments started banning the more ridiculous outfits because they felt it was taking away

focus from the game. At the end of the day, games are not sold or not sold based on the opinion

of sites like Kotuku or even Game spot. They are sold on what the customers like and if

pendulous boob physics and dental floss outfits were what sold the most games in the end, I

guarantee you that TN would be knocking out Dead or Alive: After Dark. Actually they -did- do

that already. It's called DOA Beach Volleyball/Extreme, and those games didn't sell nearly as

well as the fighting games because they were all about the sexualization and pretty light on the

game part.

Participant G: We'll give that to like, so that's true. Like I would prefer it to be more realistic, or

at least like not as like, looks like section, especially like manner. It's not like realistic like to

portray us how majority like so. Given men, yeah, and then it's a reflex in their house. Um, in

which is bad because then the real world, they're going to want to control their how they want

them to be when it's like you have to this is just the games is not my dear in life there just for you

know that they can.

Participant E: It is not advisable to sell sexualization in that it cannot be applied in reality, and it

depreciate the image of women. Take an example, the prostitutes in GTA describes a lifestyle

which is almost impossible and improbable. In addition to that, women are objected in many

other scenarios. As far as I am concerned, women should be treated equally with more respects in

the field of gaming.

Participant A: It's not just criticizing. It's gone well beyond that at this point because there

honestly are very few blatantly sexist games even getting released these days. I suppose one

could say Japanese developers are moving a bit slower to make that change but that is a different

culture and they will obviously market their games to their audience rather than just westerners.

There is a certain amount of ignorance when it comes to foreign cultures so people criticizing

Japanese developers should keep that in mind. Japanese women might feel differently about

things for reasons you don't fully understand because you didn't grow up there and you don't

know that culture. In any case i find it hilarious that those criticizing games on the basis of

misogyny actually claim all the hostility started from the opposite end. I suppose all the

wonderful stereotypes to describe male gamers thought themselves up, right? Think for a second

about that person, who yes happens to fit all the stereotypes. Why exactly is it somehow moral to

insult and shame an overweight, socially awkward, virgin who enjoys video games that cater

towards his interests? Chances are, that person is probably like that for a reason and it more than

likely stems from childhood and circumstances beyond their control. Society rejected this

individual and as a result turned to unpopular nerd-like hobbies. Common sense should dictate

this individual is not going to be particularly happy to find out his hobby now has to completely

change to accommodate the interests of women who have little to no interests in gaming anyway

aside from cell phone games, and the few females i do run into on Xbox live or whatever don't

care either way, and are irrational and illogical when games depict some of the most heinous

crimes known as it is but can somehow cherry pick sexism from every situation as if that is the

most important issue in the known world.

Participant C: I haven't seen many blatantly sexist games in the same way that I haven't seen

many blatantly racist movies. However, from what I've seen, a lot of the criticism of games isn't

even claiming blatant sexism but is instead pointing out the existence of sexist themes and

attitudes. If people can criticize the existence of racist themes in movies, for example, the

magical negro trope or the fact that a black male protagonist is rarely allowed to hook up with a

white female protagonist without sending death threats or harassing the critic's family, then what

the hell is wrong with the video game community? This doesn't seem happen to this extent,

anyway in any other medium. Whether the person criticizing games, or the game industry is right

or not, why does it seem like any time someone makes a high-profile criticism of games that the

response from a big section of the gaming community ends up being downright ugly? And for

the record, if someone levels accusations of sexism at the games industry, then it actually

strengthens their argument when the gaming community rises up to call that person a "bitch", a

"c-word", and to then send death threats. If anything, that kind of behavior makes it look like,

"yeah, looks like the gaming industry really does have a problem with sexism and misogyny."

Also, if you haven't noticed, gaming is no longer a thing that's exclusively for boys. Video games

are mainstream, and it's a bit too late for the attitude of "games belong to us, girls need to stay

out." The people who treat it that way are being socially awkward of their own doing, and there's

not a thing wrong with people calling them out on their business.

Participant D: Yeah, I agree, and A you mentioned Japanese developers, I think over-

sexualization of young females especially in the Neptunian games. These games bring a bad taste

of Japanese-developed games. Another is the tacky character designs in games like Castle Vania

Judgment and the recent Final Fantasy games. I prefer characters dressed as real-world people

instead.

Participant A: Over sexualization is definitely an issue.

Participant C: Also the females have weird doll eyes and don’t look human.

Participant E: In my opinion, western games do that a lot too. But you don't have to narrow it

down to female bodies, every male body also looks the same. Why? Because artists are taught a

pretty repetitive, pronounced version of human anatomy, me included. People don't like to

draw/model fat people because they never learned how. Like how you never see a sculpture of a

fat person out of ancient Greece. It's all canonical. And I disagree with only Japanese developers

launch sexualized contents. Japanese character designs are just as good as any, depending on the

game, of course. I know that you're probably joining the over sexualization and repetitive

anatomy, but seriously, a lot of Japanese games have memorable characters, a lot of them are

very unique. There's a reason that so many otakus/JRPG fans put video game characters in their

profile pics.

Participant I: And I also think that breasts are fabulous. But not all cultures sexualize breasts,

hence my question. Depends on the degree you would consider it sexualization I guess. Being

able to display them publicly doesn't really mean they aren't sexualized. I mean a mans chest is

sexualized to a degree and yet it's still totally culturally acceptable even in the US. Pretty sure

men around the world can agree breasts are pretty great, just not to the same degree. The US is

pretty oddly obsessed with boobs for example, even compared to Europe. The cultures I speak of

are tribal cultures that view breasts as mere bags of flesh used for feeding children. I recall

reading somewhere that the women of one such tribal culture were informed that breasts are

heavily sexualized in America, and in response, they actually laughed, mentioning their

perception of breasts as purely non-sexual "baby-feeders". Not only do the women go around

topless but breasts themselves were also entirely devoid of sexualization. The world is a weird

place.

Participant G: I believe in study after study, if you give a player two characters to play,

then whatever the gender of character or player, they will overwhelmingly go for the sexier or,

the more heroically proportioned one. Not just players, but also artists. Bethesda tends to make

very non-sexy characters and clothing. The majority of madders, male and female, who add new

bodies or clothing, make them sexier than the default. The better bodies mods are consistently

among the top ten downloads on mod sites, for every game. So, it’s not so much it’s for the men

or men are pervs - it’s most humans like looking sexy and interacting with other sexy people.

Participant A: Sexualization is not a focus of gaming. Sexualizing female characters should not

be used as a device to gain attention and appeal for the particular franchise. The main things we

should be focusing on with regards to games are the mechanics, gameplay, backstory and not the

physicality of female characters particularly which is known to be commonly exaggerated in a

negative way, and not for the means of promoting confidence in body type and sexuality. The

fact of the matter is, women who are sexualized in games are often demeaned, victimized and

objectified, and many women take offence to this, as the main focus of our video games should

not have anything to do with these concepts.

Participant D: Technically, sexism encompasses a bigger concept than simple rape myth

acceptance or hostile sexism towards women. While I don't agree with the idea of sexualization

affecting overt sexism, I do believe in reinforces the existing gender roles that are

institutionalized. However, that is in the realm of philosophy and not psychology.

Participant C: It's also silly because both sides do have legit concerns I feel. On one hand

depicting sex or having sexualization is perfectly fine and is natural, and the human body

shouldn't be such a taboo thing, what is wish the "SJW" side would realize. On the other hand, I

wish the "anti-SJW" side would realize that sometimes it is taken too far, or is handled without

any kind of subtlety or reality, and makes something that is inherently fine to something that is

shallow, obnoxious and just downright stupid, and the fact that many gamers will fight so hard

over such blatant, nonservice trash is just embarrassing. Overall, I feel sexualization should be

used to promote the human body; should be used to empower it, not exploit it. Bayonets is

probably the perfect example of how sexualization can be empowering.

Participant E: I mostly agree with what you're saying in this post, but I have a slightly different

perspective. Yes, I agree that there are a lot of people on the side of feminism who frankly I think

do a lot more harm to the cause/ideal than good. I wouldn't want everyone in my video games to

be ugly, but at the same time I don't think that's the real complaint as often as people make it out

to be for a couple reasons: I think there's a pretty clear double standard between the concept of

male and female beauty in our media and society and what is and isn't acceptable in for example

our celebrities, and that extends to game characters. In the US TV and Movies, we have a pretty

defined template of what we want from our stars when it comes to women. High cheek bones,

thin and athletic but not at all muscular, narrow chin, highly symmetrical features. You can be a

minority but not too much of a minority, but you need to be freak in' hot first and foremost.

When it comes to our male stars, it's not like that at all. They can come in all kinds of sizes. And

ages, too. Secondly, the complaint in games isn't from what I've seen generally about the women

in games being too attractive, it's about them being too sexualized which are very different

things. Alex Vance was an attractive woman in Half Life 2, but she was also a real character with

impact on the story and was no point in the game where she wasn't also dressed like a normal

human being. There was no point in which Alex's shirt got ripped in a suggestive fashion or a

scene where she's changing in the other room and Gordon gets a peek. Did the game suffer for

that? I don't think so. It would have been weird and out of place, but a ton of games and movies

try to cram that in somewhere because why have an attractive woman if you aren't going to show

her off at some point, right?

Participant F: Yeah, like the they're feeding into like they're mainly geared towards men want.

So, they're feeding into those and they things to make organization is selling point. Yeah, just like

when you look at a lot of industries like the tobacco like they know it's bad, but they have that

addiction. And so keep pushing. Was there. And even if they might not think it's like a lot of

people think all this time, no, I'm just playing a game. It does affect. And that should be obvious,

when we think about it. That’s a really obvious source of endorphins, in every animal. We

already knew that.

Participant C: To me, sexism in media is a tricky subject. It touches upon inherent differences

between men and women, but also culturally constructed differences which are sometimes hard

to distinguish. Then there's the whole minority versus majority aspect and of course the target

audience aspect. It's extremely difficult to determine to what extent the sexualization or

objectification of women is objectionable or acceptable, also in comparison to the objectification

or sexualization of men. I mean, both of those things happen, but they happen in different

contexts and they are interpreted differently by the people involved. While skimpy armor can

sometimes be depressing, it shouldn't distract you from the fact that the female character wearing

it can still do great things and can still be in control of her own character, as was pointed out with

Lara. But hey, in the case of Lara one could also argue that the game, through presentation and

characterization cleavage shots, gruesome deaths, exaggerated moaning, is subtly still creating a

rather weak and sexualized female character that relies on the care of the predominantly male

gamer to survive. I don't think that's the case, but it's another way of looking at it. And there's

always more than one way to look at a character.

Participant D: Umm, I still believe there is gender-biased representation between male and

female characters in video games. At least not on the same level. Think about it. Take a character

like Thor. He HAS to be muscular because he's a god. He's supposed to be strong, because that's

the expectation of his character; it's a physical representation of his abilities. Has very little to do

with sexualization. Now, if his costume had him in tight whites or Speedos to accentuate his

bulging crotch, then sure, he's sexualized. But take a look at nearly any female superhero. Huge

breasts, usually with a cutaway in their costume to reveal cleavage, skin tight pants that crawl

into their as cracks or cover very little of their pelvic area. It's everywhere. All these women with

different backgrounds, different ethnicities, different abilities, and they all share one thing in

common: huge breasts and asses. Whether you want to admit it or not, it's because they're

sexualized. I'm not saying it doesn't happen to male characters, just not anywhere on the same

level.

Participant F: Gamergate is not a 'male' issue, it is an ethics and integrity issue, and if you really

start looking into what's been going on you'd realize this stuff is important to all gamers. Zoe

Quinn's role is only the tip of the iceberg in all this. Her exposure simply set off a chain of events

long in the making, similar to how the assassination of Ferdinand triggered WWI. The

harassment and threats are also not condoned by Gamergate at large. Even though they try to

shut it down, there's only so much you can do vs the anonymity of the internet, unless the cops

get involved. As for the sexualization of both males and females in gaming, I don't see that going

anywhere; we are all sexual creatures, and there is a market for it. The good news is there is an

incredible variety of games out there, so there is no reason you'd ever have to play a sexualized

game if you don't want to, unless your definition of 'sexualized' includes someone like Princess

Peach like Sarkeesian would, in that case I don't know what to tell you. Sarkeesian is a con artist.

She can't open her mouth without lying and misrepresenting the topics she covers. Offer up any

example, and I guarantee she will find a way to make it into a sexist plot perpetuated by the

patriarchy. If you still love games, I highly recommend you watch Kite Tales More than a

Damsel in a Dress.

Participant D: I get what you're saying. But gamers already have a bad reputation, and this

Gamergate thing has only made it worse. I'll definitely check out the video.

Moderator: Next question is that have you been affected by the shape of female characters in

video games on your own attitudes of ideal body, especially during your adolescence.

Participant I: I believe reinforcing negative gender roles, sexism, stereotypes etc. has a higher

probability of influencing behavior than being exposed to fictional violence since there's a much

lower threshold for engaging in such thoughts or actions. Therefore, it's worse.

Participant C: The media is just a convenient scapegoat, so we can avoid taking responsibility for

how we failed to teach children right from wrong. The media is a cesspool of scummy and

entertainment. It’s got everything. Entertainment that glorifies and sometimes makes light of

violence, sex, promiscuity, alcohol, drugs, the thug life, ignorance, the sexualization of underage

teens, objectification of multiple groups of people. Entertainment that outright lies to sell you

some product. Entertainment that values materialism, vanity, and superficiality over virtues like

humility, manners, and education. Shockingly inappropriate entertainment there only to seek

attention. Trash that will idolize some bimbo celebrity with E-cups in the news over the

numerous intelligent individuals who work to make the world a better place and weren't born

into money. Reality shows where a bunch of dumb broads fight and throw drinks at each other.

And of course, the suits behind the scene who shove this stuff at us. The list goes on. It would

take a metaphorical atom bomb to cleanse all the scum from the media.

Participant G: That’s a good point. And it’s best to teach people while they're young that that size

0 model is unhealthy, and her figure is unrealistic. Teach your daughter to carry herself with class

and not think it’s cute to be promiscuous. Teach your kids to have some self-respect and a thick

skin. Teach them to think critically and not to believe everything they see on TV and read on the

internet. Teach them to be educated individuals that think for themselves and don't need some

teen pop star to tell them what's cool. Don't just let them spend 10 hours on their Xbox or in front

of TV or on the computer. People expose their kids to this harmful media, and sometimes even

buy it for them like idiots, yet don't even want to raise them to become intelligent, upstanding

adults. They don't want to teach them what's right. And when the kids lash out, get depressed, kill

themselves, become rude and disrespectful, are easily led, get pregnant, abuse drugs, or fail to

become anything in life, the parents are always like "what happened to my baby!?" and then are

quick to blame everyone else but themselves for their own failings. If only people spent half as

much time looking at themselves and how we can positively improve our lifestyles, loved ones,

community, and our overall attitudes as they do finger pointing and scapegoating others and the

media.

Participant I: Marketing is the easiest explanation. As the old saying goes ‘Sex sells. Human

beings are sensitive to visualization, which means that our eyes are sensitive to bright colors and

provocative pictures. This, however, confuses our instincts as humans and can easily distract our

attention from other things going on. Therefore, interesting characters shown on the covers will

make us curious about who they are, and presentation of these images are significant. This is also

something heavily associated with the action genre in general across all media. We play games to

feel empowered. They give us a sense of agency in our lives and more. This is often achieved by

having us play a beautiful character. One who reeks of confidence and charisma. This is part of

the experience that makes it feel so good. Even if you are playing as the opposite gender your

brains still knows that you are playing as someone desirable and assumes that role.

Participant I: We tend to copy the behavior and even the images of ideal figures shown in the

mass media so much that we almost forget who we are. Beauty and good looking mean the

whole world for us. Unfortunately, obsessed with losing weight will easily make the audience

troubled by eating disorders. This should be taken seriously in that adolescents in the modern era

are getting more vulnerable to such disorders.

Participant H: My name is that it's affected. See, so there is a there is a but um, the traditional

during especially mass media. They just keep pushing the images were put them into your if that

in. So, I just want to not just in video games, especially when you wear teenager. Have you ever

effect hit by the like the shape of the games war. If you really like a character, when you a

teenager, you want to be her.

Participant B: Yeah, and uh, maybe you want to achieve her body, shame that the ideal body ah,

through some unhealthy way. So, I just want to know if you ever have that idea. Or um, if you

have, what kind of action have you date? Yeah, to achieve that goal, I think growing up like

seeing like characters, only movies like t v show like just like barbie doll see stuff like that. I

think they're almost like I kind of like the almost like a barbie done want to be like perfect, I

guess. Um, but I never really, I don't think I ever took.

Participant E: Sure, Like, I don't think I really did anything to make myself to look like look like

them. Whereas just I used to just think about it like, wish I were, but like I love foods like to be

let go because I want you know want to be like small and stuff, but like too much to actually do

it. But I didn't think about it like I wish like, you know, when I was younger, I think the most the

biggest things just like movie star celebrities like they just always seem so perfect.

Participant D: Yeah there’s a thin line between distorted sense of reality vs imagination. Id put

flying/magic/superheroes into the imagination category. The overt perfectly sexual people on

television, games, ads and everywhere else--that is distorted reality. If I see more fat people in

TV or video games, I think I’d be a happier person overall.

Participant F: But I know people who have like, you know, but it does affect them to the point

where they do like a drastic stuff, like not then think, no, no, it's just the I only wish that I can

um, uh, super power. So, I just I wanted to be like Cinderella after liking you becomes like a

princess. Yeah, I used to one of your princesses. And um, like a secret like super woman, you

know, like be able to fly stuff. I was like, wish I could fly electrons. No, that's not real. So, I can

um, yeah, that's I used to dress up like syndromes. Well, that was a little bit.

Participant G: The world has put certain standards on what is okay and what is not, it has led

several people to feel so insecure about themselves. These guidelines made by media have hurt

many people by making them feel as if they are not good enough. The media portrays women to

be a particular size and shape and that means you are beautiful, attractive, or sexy which cause

many issues for females. I still remember when I was around 13 and I really wanted to be a

female character who had ‘ideal body’ of my favorite video game, so I refused to eat just in order

to reach perfect weight in me supposedly to be physical grown age. That was a dark period of my

life.

Participant A: When I was a teen, I kind of went through a sensitive period that many factors

play roles in affecting my body shape. Where you live, how is your living environment, peer

pressure and even the social culture will do their part. In my opinion, too much focus on extreme

body shape will make them go on diet, especially when no one gives them an acknowledgement.

When I was so into playing video games, I also overly impacted by the figures of games. I

could’t stop wishing that if I could have the same body. It did confuse me for a long time until I

passed that period. I’m glad that I’m strong women with self-esteem, but I also worried about

teens who have same problems just as I had.

Participant D: Video games should not be the only factor that to be blame; however, it does sllow

the increasing attention to extremely negative body image. According to what kind of games they

play, the problem will show up in different ways. Take an example, spending most of their time

playing games with large amount of unrealistic female body images, the problem will get clearer.

However, if they stay up all night playing puzzle games and strategy games, this might be less of

a problem.

Participant C: As mentioned before, video games and the internet is not the first source of

negative body images from adolescents. When the audience are at their early age, they are

frequently exposed to the skinny actors on the Television. However, in various video games, no

one would judge the teenagers that overweight is wrong and they are believed to be beautiful the

way they are. Even their imperfection is an important component of their identification. In that

case, it is not the video games but the Television or advertisement that mislead our teenagers.

Moderator: If you do you play games regularly, or do you notice any significant issues with how

either gender is portrayed in video games, for example, uh, macho male, sexualized females,

hookers, strippers, violence.

Participant F: I feel like the males are always like really muscular macho. They have some really

sticking. We're like, yeah, there there's like strippers, like walking out, but mostly I'm attention

like that.

Participant C: Yep, super muscular, actually, uh, I when both make me and we talk, yeah, we

talked about like the female, but I think the males too pictures. It's just which is on realistic too.

So, it's like making boys who play game think that that they need to. So how do you think

women are referee seventeen in video games or about they how they presented other body

shapes. I think it's i'm realistic for like for everyone there are some people have, you know, my

they show how everyone, I guess at the time, I think they always draw it.

Participant A: Just like males, they are highly varied. In any form of mass media, you can always

find what you are looking for. For the most part it is annoying to see the typical damsel in

distress or excuses like, “Oh she has to be almost-naked because people of her race require

sunlight on their skin even though the males of her race are completely covered old/ugly men”.

But for the most part, I think it’s been improving at least a little and with some franchises/series

which have always been with a unisex appeal.

Participant D: Ah yes, I am not convinced either that sex sells most in video games. Which is

interesting to me because I remember seeing some stats from I guess about 10 years ago that an

enormous chunk of websites made every day were pornographic and online a lot of the money

was made with pornographic content. I wonder how that has developed over time. Because I

always thought that it would transition slowly into games. But yes, you are clearly right that you

can make very successful video games without needing to sexualize characters in any way. And

that is great for the people who don't like that sort of stuff.

Participant C: I think it’s also concerned with cultural differences and some other reasons. Game

developers are from all around the globe. Someone in Japan will not have the same values as

someone in Sweden. Japan is a good example because they have a lot of games that are just

straight up weird to us. Their whole culture has many items that simply don’t exist here and the

lower age of consent there allows for things our countries don’t have.

All these selling points are the way things are done, how they’ve always been done. It is what

people have come to expect and when games deviate from this norm then they face losing

profits. Games that deliberately make ugly characters are seen as making a statement and that is

often resented (mainly due the context around such issues. Feministic activism and mainstream

video games being a lot like oil and water). I have to say another reason is about aesthetics,

presentation matters. Game developers are really a lot like artists. Crafting these amazing worlds

and populating them with people. Why wouldn’t you want to make everything as ideal as

possible? If I was creating a work of art I don’t think I would think about making things ugly just

to appease people. I’d want to make my world and the character in it as beautiful as I could

imagine.

Participant E: Yeah for people who go for that sort of thing, sure, but I'm not one of those people.

I don't go for huge boobs and butts. To me, those are useless additions to a game such as

Neptunian series. Overall, the series is very engaging and has beautiful visuals. Also, I don’t

understand why people are always picking on big boobs or whatever, like they would be the

reason we are playing games like this.

Participant D: Yeah, it's pretty stupid to assume people are only playing those games because of

the sexualization. It's just something that comes with some Japanese games. I'm pretty neutral

towards it. I don't bother if it has it but I'm not going to buy a game just because of fanservice.

Participant H: Surely creating your characters of what to say. There is no doubt. I think it's

always been the our last figure small way in America. And that's different. Each culture like for

it's like the small speak up speak. That's like the idea, which is not like realistic, but they're

portraying like seem people like this is what women should look like making men feel like since

they're catering more to so they're putting this unrealistic, like given those ideas to men, a person

makes sense.

Participant A: That’s true, I do not really know of modern games that oversexualize women. I do

know some that sexualize female characters, though. With which I mean to say they're not actual

women being sexualized. Yet, anyway. And I don't know if that's oversexualized. I mean, that's

different for everybody, isn't it? I get the concern I think. That we change perception. I would say

we don't do that. We don't have masses of gamers thinking they will respawn at a checkpoint

when dying. But I grand you that it's subtler than that. And that could be changing our perception

of real women gradually. I just think that this change in perception, if it occurs, is something that

would then occur in so many ways that we don't know of that it's tough to point at sexualization

and say it's bad. For all we know it may have the opposite effect on us. It also makes me wonder

about advertising. Not as an argument for why this is not important. But as a concern. Because

advertising, unlike games, is specifically made to change your perception of things. It's designed

to mess with your mind. To insert associations and make you want something. So, if games are

starting to have such an effect that is noticeable in people, we should be on high alert for

advertisements and find ways to prevent ads from being presented to people. Or at least restrict

their ability to change our perception. If media could manipulate people's ideas or perception of

what is normal I would expect advertisements and news articles to have magnitudes more

influence than something like a video game. And I do think that maybe that is happening. That is

something we should keep an eye on.

Participant I: I figure you can coin it up as culture. Every nation does things based on culture.

Some of it is downright weird. Others would be outright illegal in other countries. Some give too

much freedoms according to some and others not enough. A man or woman's nipple goes

through the same physical changed on the exterior based on temps, discomfort, and arousal.

Least in the U.S. the purpose of the female nipple, to feed our young, is allowed in most public

places or states. However, in the U.S. we also have highly increased the sexualization of the

female breast or nipple. We do have laws scaling sexualization in public areas. So one could say

that the more we make female boobs about sex the less reason there is to allow women to openly

display nipples if we continue to censor other things that we consider highly sexualized.

Common sense man.

Participant A: I somewhat agree about culture being the reason. A female's buttocks is the peak

of scaled sexualization, not that I'm complaining, and society encourages women to firm it up

and proudly display it, despite it's real purpose, we all relate the booty to a sexual desire.

Women's nipples come in different sizes, shapes and colors and breast feeding is in public is

becoming less frowned upon. They even have breast feeding on sesame street. When you

compare the purpose of a woman's nipple (milk) to her booty (taking a dump), you would think a

nipple wouldn't be a big deal to hide.

Participant D: It all comes down to symbolism. Whether it is about sexual freedom or equality or

about wanting to see bare boobs for a kick, it is our current culture's fault for wanting it for the

reasons that it does that keeps it from happening.

Participant C: I’d like to say, don't change yourself to be this ideal person. And It's crazy because

you're like, oh, it’s just a video game, but IT really work. So, we must see here brain, especially

if it's something like you play like all the time even notice that my like I was like that person.

They also have the the most conventions would people just don't business character. It's just

unrealistic. And if they put realistic, because everything that we do everything that like affects

us, even though notice it does. But like, yeah, it looks like that.

Participant E: About the same as how I feel about how men are portrayed in games. Some men

are portrayed as incredibly feminine, some as brutish, some go charging into battle with a

loincloth, and some go into battle in full armor. Some men are really annoying, useless, or some

are heroic and overpowered. You can say the same thing about women that are represented in

games. You can take any one of those descriptions and find the same in women that are portrayed

in games - women who are masculine, women who are girly, poorly dressed, or in full armor.

Participant C: Yep, women are portrayed pretty positively in video games. They’re not all stuck

in the kitchen, they can’t only use kitchen knives as a weapon, and they’re not always in a PMS

rage, so I’m pretty happy that I can find some strong women that can beat the living heck out of

enemies.

Participant E:I'm finding this question getting harder to answer, times are changing and they're

very slowly changing for the better. That's not to say that women in games are not being

portrayed as flat tropes, damsels in distress, sex objects, trophy conquests or just another woman

in the fridge. That's still a thing but it's a thing that's slowly becoming less common. Games are

transitioning to a more female friendly media, it'll take some time, but it's getting there. Maybe

we need to give it more pressure, but I think in time games will make this transition on their own

as new developers make their way into the industry. We're seeing stronger well written support

characters but we’re also starting to see an increase in female leads.

Participant G: Or like the dominance shows like there just to please control. Oh, I feel like a

negative is like the same like with social media and just all these images, like we see all these

images, even though we're just looking at these images for a short time in the video game for like

like I feel like it really messes with have because I noticed like me sometimes like I have like

stay, we're looking at like all that still feels I start feeling bad about myself and like the way I

look and it shouldn't be that way. But I do you feel about female characters in video games about

their dressing, their body shape.

Participant A: As a gamer in the 80’s and 90’s I didn't notice the lack of female protagonists so

much but then games started giving you much more choice. The first game that comes to mind

is Secret of Mana, okay, Primm wasn't technically the lead, but she wasn't a damsel either, her

introduction saw her rescue the protagonist and her goal was to rescue her boyfriend, at the time,

that was a refreshing role switch and Primm was my favorite character. Once I'd had a taste of it

though I wanted more, but games rarely had a female playable character. Now it seems much

more prevalent, I've played several games already this year with female leads, though some

like Mega dimension Neptunian still rely on anime tropes and fanservice, some like Beyond Two

Souls present a more realistic portrayal of a strong woman. I've just finished playing Nights of

Azure and while it's not the greatest game I've ever played and still leans on fan service, the

romance that develops between the two female leads is a refreshing breakaway from some anime

tropes. What I generally find most troubling is the way gender roles are portrayed. I'm currently

playing Dungeon Travelers 2 and while it's got some serious over the top fanservice, what really

bothers me is the dialogue between the girls and the protagonist, it's actually hard to get into a

game when you don't like your character. I think that's the key here, values have changed a lot in

the last generation and the old worn out tropes are no longer relevant to the attitudes of modern

gamers, some are even distasteful, but as the audience changes, the media will eventually have to

follow suit and I think we're already beginning to see that shift take place.

Participant F: I personally believe the best way to get over this whole gender divide thing is to

not think of people as male and female and working with that, but instead just think about people

as people. Gender should be as secondary a trait as hair color or favorite dessert because, for

true equality, gender doesn’t matter at all beyond general physical traits. I know it sounds lame

and maybe cliché but it’s the truth. I feel the same way about how females are portrayed in

games as I do about how tacos are portrayed in games. If I’m playing a game and all the girls are

stereotypically featherbrained or overly dramatic or something like that, then I’ll scrunch my

forehead and make a note that the devas need to get out and meet more people because they

obviously don’t know what girls are like, although if all the characters are walking stereotypes

I’ll just chalk it up to horrible character design. Then again if there is a good female character I

would never consider female as one of her defining traits. I really just wish people would stop

worrying about how characters of each gender are portrayed and try to create believable people,

some guys some girls. It really shouldn’t matter at all. I could go on and spill my entire views on

the whole gender equality debacle but this is probably good enough for here.

Participant G: I think it's more of a cultural difference, between Japanese media and Western

media, rather than a difference in attitude between film/literature and games/animation/comics,

especially nowadays, as games/animation/comics have become mainstream. Western culture has

been shaped by the Abrahamic religions, while Japanese culture has been shaped by Shinto and

Buddhism, influencing the social norms of their cultures. While nudity was seen as something

shameful in traditional Western culture, there was little-to-no shame in nudity for traditional

Japanese culture. In feudal Japan, it was even the norm for men and women to bathe naked

together. This was offensive to Western Christian visitors, so the Meiji government eventually

outlawed mixed-bathing while attempting to "Westernize" Japan. But traditional Japanese

attitudes to nudity and sexuality have persisted. Today, there's a similar culture shock when

Westerners are exposed to Japanese media. In Japanese media, there is often more nudity than

what Westerners are used to, occasionally even in Japanese media for younger audiences. To

Western audiences, it might appear to be a form of sexualization. Yet many Japanese audiences

don't see it as sexualized. There are quite a few Japanese artists and designers for example, the

designers of FFXV's Cindy, who have expressed surprise at Westerners finding their work to be

sexualized and denying that their characters are sexualized. And more often than not, the

allegedly sexist characters were designed by Japanese female artists, for example, the designer of

Bayonets. Another issue is different attitudes to feminism in Japan. In this video, most of the

Japanese people interviewed on the streets have never even heard of feminism. There's also

an Ipsos poll which shows only a minority of Japanese support feminism, compared to the

majority of Westerners. In other words, there hasn't been a feminist backlash against nude or

sexualized characters in Japan, like what we've seen in the West these last few decades. Not too

long ago, it was common for Western games and comics to also sexualize female characters like

their Japanese counterparts, but with the rising influence of feminism, sexualization has

significantly reduced in Western games and comics. One reason why such a feminist backlash

didn't occur in Japan goes back to my point above about differing cultural attitudes to sexuality

and nudity, which usually isn't as offensive to Japanese as they are to Westerners.

Participant C: It's just not just um, look like they. So, there you have to as a business person

looking at it tend to sell like their product then yes, I was like on corporate are working to sound

like that product then. Yeah, I would want to whatever is going to be more addictive. Whatever

people are going to, I look at like, you know, society right now is focused on like fit people with

fit bodies and ads. And it's like, okay, then I know like I’m going to go after these people because

there are like prone to addiction, because they want to look the certain way, the people who are

going to buy it. So it's like, you know, the more money I like if I'm thinking like them, the more

one is better, you know, pushing my product out there, knowing that they're going to get

addictive, because the men who like control or able to like if they could control their characters

and create how they look, you know, you're going to want to do that. But then you have to think

of like ethically, is that right? Like, should I push pushing these things, especially like younger a

lot of younger people, I think, should you be putting these things in their head, you know, and

you have to look and like personally, I don't think it's right.

Participant E: I think you should do more ideal people. And they're like what everyday people,

um, producer there only care about them. So, they don't they don't think they have like social

responsibility figures, good communication, establishing a positive. What it's it is not their job

that they only care that office. So, all about money, yeah. Because if given the option, like I feel

like more people would buy like a bee, it’s like either men or women that more attractive minute.

Participant B: Well, sex sells in movies, literature and games. It always has, and most likely

always will. Having said that, I do see where you're coming from and how it can be over the top

sometimes. I mean it is obvious that when the woman is wearing hardly anything that it is just

for the sake of gratuitous nudity and sexualization.

Participant D: Now it's attractive. Yeah. Entertainment in entertainment. We watch movies like

we're trying to look at whatever she wants me. And that makes us more, even if it's like not a

good movie, you're not that good of a b you know, but it's like all these, like, it's entertaining. It's

sometimes subconsciously, It's uh, and it's so that's what people mean. Yeah, fantasy like

everything is perfect, could be whatever that short time. And then they have games that you can

actually talked over p t c mi like talk to other people like, but I’m sure some people just play the

games for the action, or, you know, maybe they're not paying so consciously. I feel like society,

we know that they're more female gamer.

Moderator: How do you think women are represented within video games?

Participant D: In general women are portrayed as being young and attractive. While men are

generally portrayed as being young/mature and attractive. Games are made to appeal to us as

gamers. Most of the female gamers that I’ve known haven’t been bothered by scantily clad

females in games. On the contrary, a majority of them would choose the sexier outfits if the stats

were good. They were still gamers at heart so you if tried to give them armor with shitty stats but

looked sexy they wouldn’t grab it, but if the stats matched? See, here’s the thing. Both men &

women usually prefer looking at attractive men and women. Admittedly there are more male

characters who are ugly on purpose, but those are definitely a minority.

Participant F: Well it seems like quality playable female characters are a rarity in video games

these days. It's not just the sexual factor, but they always seem to make the females inferior to the

males in some way like giving them less missions or weaker stats or making it to where you have

to beat the game as the male character first just to play as her. I don't really mind female

characters being sexy, but I like for them to be just as tough and important to the story as the

male characters. Anyways this is kind of the reason why I'm looking for games with female

characters as the only leads, because in these games the women get to be the strongest fighters

because they don't have a male character to compete against and their backgrounds gets explored

more.

Participant C: I think both men and women underrepresented and too often a trophy rather than

an actual person, though the two states aren't mutually exclusive. However, being a trophy is not

good enough, and this is a difficulty games need to overcome. By their very nature, games turn

things into objectives or boxes to tick off. Overcoming this on a regular basis where love

interests, be they female, or rarely male, is a challenge we must face. There are positive

examples of females in games, but it is not the norm, and that must change. Good female

characters shouldn't be an astonishing and noteworthy feat, it should be run of the mill, typical.

Participant D: It's sexist and is sending out a bad message. It is a marketing tool, but is

disrespectful to women. You usually don't see men oversexualized, and that would be considered

bad so why isn't female oversexualization? It also sends a bad image to children who play the

games because they can grow up thinking that "females are weak and unimportant", just like in

games. Another message can be that in order to be strong, females must wear skimpy clothing

and be really sexy. It can also be harmful because people who play these games can then want

all real females to look like the characters and act like them. This is dehumanizing and wrong.

Lots of people say that women still wear this clothing in public, but I never see anyone

wandering around in outfits such as Kiana’s. It makes women seem as objects incapable of

proper human emotions and are simply used for sex. It's unfair because women aren't just for

sex, they are human too and has anyone ever thought that women have interests other than

having sex?

Participant B: Well, actually, I don’t care at all. Certain games are for certain demographics and

certain designs others would call offensive are simply good for marketing and therefore a good

idea to implement. I believe in freedom of expression and that also applies to designers in video

games. Women aren’t discriminated in society, so I couldn’t care less what people do with pixels

and polygons on digital screens.

Participant F: In my opinion, female characters are sexualized because it is what the market

wants. Once video game consumers make it clear that they are no longer interested in seeing

pixelated tits and ass, game developers will stop pumping out women who are expected to wreak

havoc in bikinis. The prototypical male characters shown above are popular because they fuel a

distinctly masculine tough-guy fantasy - the rugged adventurer with raw sex appeal who kicks

ass and always has a witty retort. It is an appealing concept, and it sells video games.

Participant C: One could argue that all these games are made with the male gamer in mind,at

least, that's what a lot of people are using as an excuse for female characters being presented the

way they are. The number of women playing these particular games is presumably relatively

small. Therefore, there's no reason to cater to women by making these men eye candy. They're

eye candy, because they're a male power fantasy. They're supposedly what the men playing the

game want to be. They're not there to cater to that tiny amount of female gamers. They might

appeal to some female gamers as a side effect, but I don't think that's the aim. They should first

and foremost appeal to male gamers. Also, while a lot of women obviously prefer an attractive

and healthy-looking man over a fat and ugly one, I also think women are more likely to be

attracted to success and confidence than men are. I don't doubt that both genders value purely

physical aspects, but I think the level of preference for specific characteristics generally differs

between the two. I think women are much more likely to be attracted to an ugly, but confident

man than men are attracted to an ugly, but confident woman. It's ridiculous to say physical

appearance doesn't matter to women, but I think it matters less or other aspects matter more

significantly in comparison to men. It's this difference in the level of perceived preference that

might lead to a clash.

Participant D: Definitely, on top of that, I think any level of equality in the amount of

sexualization of characters is irrelevant. Men and women aren't the same. If both genders are

equally sexualized and women have a problem with that and men don't, then you have to take

those women into consideration. Saying a woman shouldn't care about being sexualized, because

a man doesn't really care about being sexualized, isn't really an argument. And if men do have a

problem with being sexualized, then they should speak up more. The fact some women make an

issue out of their sexualization while apparently no man makes an issue out of his potentially

because he's afraid to, is not a reason for women to shut up about it.

Participant C: I think a lot of gamers, not addressing the TC, get way too defensive over the idea

of misogyny in games. As if it's unheard of that an industry that is made by men, for men could

somehow end up being sexist in some way. Women are just playing the victim card, they will

say. When people make claims that games are misogynistic, they are not saying, at least the

reasonable ones that people who make the games, or play the games are necessarily sexist or

have some woman-hating agenda. No one is calling for these games to be banned. It is simply

a critique, meaning that if games are a form of artistic expression, these are some of the

messages that they are expressing. And I think for the most part these critiques are right. And I

find it ironic that a lot of the same people that would get defensive over the charge that games are

misogynistic also get defensive over the claim that games are not a form of legitimate art. It's not

a matter of sexualization, or even a question if characters are empowered or not; it’s a matter of

presenting certain characters as objects of desire.

Participant H: Yeah, and the argument also kinds of falls apart when you consider that sexuality

for males and females is just simply really different. Sexuality and arousal for men can be purely

visual or physical, whereas the emotional component for women is very important and isn't

isolated from the visual or physical part. Meaning that for men, having a character with visually

large breasts and butt is enough to pique a bit of desire. Whereas for women, you won't get the

same result by just having male characters that are visually attractive. Plus, I don't exactly think

the hulking body builder type build we often see is what women are necessarily looking for. In

short, we'd have to see a bunch of Edward Cullen type characters in our games if we are equally

sexualizing or making objects of desire for both sexes. If you look at the kind of sexualization we

have in games, it’s quite clear as to which sex it's geared towards.

Participant D: I really like that the game focuses on making the female sex equal to the male sex.

Very few fighting games feature female protagonists, and here, the women have a high level of

inner power. The problem is, the history of the Tomb Raider has been overshadowed by the hyper

sexualization of these characters. Honestly, this series has had some of the best fighting

mechanics in fighting game history, the multitier levels are amazing to play in, and graphicly, it’s

astounding. Sadly, even fans of the game series point out that the selling point is the female

fanservice, when I play this game despite the fanservice and it overshadows the good in this

game, as well as the use of portraying women to be a powerful species. So, in the case of

shaming games like this, I say it’s not that i do so, it’s more of a disappointment that in the past,

the game hasn’t been allowed to stand for itself without marketing some level of focus on better

and stronger eye candy than previous games.

Participant F: I think females have their theoretical best quality’s enhanced curvy agile and

cunning. whereas guys have there’s strong courageous and hansom. As we both know not all

girls are curvy agile and cunning and all guys are not strong courageous and hansom I say the

stereotypes are about equal as for the girls getting locked away as prisoners’ guys are in the same

situation i think payday there are more male hostages than female.

Participant B: Yep, I was speaking in reference to anime-style games. Not games in general. It

just seems like most of those coming to the PC platform focus on the sexualization of the female

characters, rather than the gameplay or really, anything else. I wanted to see more games like

Valkyrie Chronicles hit PC, with the emphasis on good gameplay, story-telling, etc. Not just sex.

Participant C: the new Lara Croft is a prime example, the new Tomb Raider is proportioned

realistically, but the story takes place before she is the great adventurer. and to top it off they're

going on the grittier real go at it in that "yeah. dropping down caves will get you hurt". and now

the complaint is that she is now this suffering girl for the gamer needs to protect. really I just

want to throw my hands up and give up because there is no pleasing anyone. they've said it she

comes out on top in the end, she is forged into the great adventurer, that means getting knocked

around a bit and learning to be awesome. Nathan Drake can't even touch that, he has no similar

story arch like it except a section in UC3. This will tell a better and more engaging story and yet

people still complain. whenever I hear "prove to me sexualizing of men" i'm typically expected

to provide examples that are usually designed to attract gay men. which if you look for what

attracts gay men. not all the different from men ogling women. it's visual based. hunky guys in

tight underwear, making a pose you'd see in clothing magazine or sexual poses for that matter.

women don't require that, and it's pretty evident they don't if you look up what 13-year-old girls

are falling infatuated with all the time. every male-lead in games is an alpha male, every male

has it all together in the games except in JRPG's the lead-male don't know what the hell they're

doing but virtually all the woman can kick all their asses left and right. the men in games are

either incredibly intelligent, charming, or witty. if they're not that then they don't have much of a

personality aside from having some super power or a very healthy body and they persevere

through adversity. you cannot pretend that these are qualities that women do not find attractive in

men.

Participant A: Yeah, I do agree on better portrayals of women in video games, but i expect

someone somewhere will find fault in all of them. "she's not wearing pants, wears a skirt or

something else" "she's a weak character" "she's a psychologically troubled woman" "she is

devoid of femininity and we can't relate" "her breasts are too large" whatever. and then try to

project it as though where are too dumb to realize that isn't that case for every single person of

the female gender.

Participant D: Regardless i could care less about sexualization of characters male or female. The

fact is most people prefer to play as attractive people. Dante, Giralt, Kratoms, Nathan Drake..

they would all be considered attractive in their own way. Same with female heroes Laura Croft,

Bayonets, chunk Li, Ivy etc. Its only recent with this push from regressive liberals where they

want the hero to be an average looking girl. The fact is most men don't want to play as an

average looking girl or a female period. It's not about people's views about what is sexualization,

it's about what is sexualization and Lara simply isn't sexualized for the reasons I've already

mentioned.

Participant E: Yes exactly. I think gaming can embrace all of these things. We can have games

with very realistically 'portrayed' or more ideally 'portrayed' virtual 'women'. And we can have

games with sexualized bodies. It's not meant to be a lesson of reality, it's escapism first and

foremost. So, I find it ludicrous to try and change all of gaming to the image of a couple people

online. To me it's akin to how some companies thought that all games should be like WoW when

WoW became successful. Or all shooters should be like COD. That all games should be brown.

Of course, that's not true. And in those instances, gamers were quick to point it out, too. One of

the best things of gaming and why it has become so big is that all sorts of people with all sorts of

interests can find games they like to play. We shouldn't strive for less variety in games but for

more variety. I want Ellies and I want Lara's and I want Jades and I want Sopita’s. They can all

exist. We shouldn't push for the extermination of a character style or virtual clothing style just

because one group of people doesn't find it appealing.

Moderator: Do you feel like video games have improved the portrayal of female characters in

current years?

Participant B: Have you ever noticed that there is a government about agenda realization, video

games on. But I would think it would I have noticed that there are women that play times I

watched to video is they show like and there's like a lot of like girls. So I think that now they

have to know only cater. And now they they're like more women are playing. So they have to

like cater to know. So I think even women who don't play, you know, like children, they might

get upset.

Participant C: I'm glad western developers are moving away from sexualization of women in

their games, towards more realistic portrayals. We've come a long way as a society, but still have

a long way to go. Japan is still stuck in the stone ages when it comes to their treatment of

women.

Participant D: I believe n the video game industry, the sexualization of video game characters has

been called into question by mainstream audiences. In general, video game makers have voiced

their opinions that there are issues in this industry which need be addressed, according to them.

Furthermore, several video game news organizations have voiced their opinions about this topic

by stating that respecting all audiences rather than objectifying one group for the sake of another

is one action which can be done for the sake of improving the quality of video games and the

industries which they surround them, technology and media, and in some cases, medicine and

education. Various data from humanistic, sociological, and psychological sources show that

regarding individuals with care rather than hatred or even apathy leads to a more prosperous

society. The European Renaissance, for example, was great because of the improved regard for

respecting human expression instead of continuing to live within the rigid and counterproductive

confines of the mentality of the European Middle Ages. More recent is United States history

which displays the fact that society has improved in a number of ways as certain worthwhile

rights have been considered self-evident. Thus, pervading improvements are considerably likely

to occur in the video game industry if socio-political issues are respected, so it is likely that more

video games with socio-politically relevant topics are going to continue releasing.

Participant H: Games like that. Just more about maybe I think specially that I just feel like now

that a lot more like aware, just aware to make a difference is not the idea and stuff. Plus size

women, things like that. Like now they average size, like what is actually so I think like as a

whole our society a list in America starting is like starting to get but with that because like even

like clothing stuff like that. Like I noticed like there average size clothes for action.

Participant I: So, I just noticed that the whole like I just feel like people are more stepping up and

speaking about it. This issue like we don't women don't look like this, like my realistic like we

have to starve ourselves to look like we have to work out for ours deliver. This is not like what

we look like. So, I feel like now more company like just different industries are more you know

where like their customers are actually like sing you need a change like this is not don't fit this as

a whole, okay, actually the situation calmness is.

Moderator: That's all for this discussion it. Thank you all for joining this focus group.

APPENDIX C:

IRB APPROVAL LETTER

July 10, 2018

Jingjing Liu

School of Advertising and Mass Communications

Tampa, FL 33612

RE:

Expedited Approval for Initial Review

IRB#:

Pro00035370

Title:

Gender Sexualization in Digital Games: Exploring Female Character Changes in Tomb

Raider

Study Approval Period: 7/10/2018 to 7/10/2019

Dear Ms. Liu:

On 7/10/2018, the Institutional Review Board (IRB) reviewed and APPROVED the

above application and all documents contained within, including those outlined below.

Approved Item(s):

Protocol Document(s):

Protocol, Version #1, 02/02/2018.pdf

Consent/Assent Document(s)*:

Adult Consent, Version #1, 07/06/2018.pdf

*Please use only the official IRB stamped informed consent/assent document(s) found under

the "Attachments" tab. Please note, these consent/assent documents are valid until the

consent document is amended and approved.

It was the determination of the IRB that your study qualified for expedited review which

includes activities that (1) present no more than minimal risk to human subjects, and (2)

involve only procedures listed in one or more of the categories outlined below. The IRB may

review research through the expedited review procedure authorized by 45CFR46.110. The

research proposed in this study is categorized under the following expedited review category:

(7) Research on individual or group characteristics or behavior (including, but not limited to,

research on perception, cognition, motivation, identity, language, communication, cultural

beliefs or practices, and social behavior) or research employing survey, interview, oral history,

focus group, program evaluation, human factors evaluation, or quality assurance

methodologies.

As the principal investigator of this study, it is your responsibility to conduct this study in

accordance with IRB policies and procedures and as approved by the IRB. Any changes to

the approved research must be submitted to the IRB for review and approval via an

amendment. Additionally, all unanticipated problems must be reported to the USF IRB

within five (5) business days.

We appreciate your dedication to the ethical conduct of human subject research at the

University of South Florida and your continued commitment to human research protections.

If you have any questions regarding this matter, please call 813-974-5638.

Sincerely,

Kristen Salomon, Ph.D., Chairperson

USF Institutional Review Board

Informed Consent to Participate in Research Involving Minimal Risk

Pro # ____00035370________________

You are being asked to take part in a research study. Research studies include only people who

choose to take part. This document is called an informed consent form. Please read this

information carefully and take your time making your decision. Ask the researcher or study staff

to discuss this consent form with you, please ask him/her to explain any words or information

you do not clearly understand. The nature of the study, risks, inconveniences, discomforts, and

other important information about the study are listed below.

We are asking you to take part in a research study called:

Gender Sexualization Digital Games: Exploring Female Character Changes in Tomb Raider

The person who is in charge of this research study is Jingjing Liu. This person is called the

Principal Investigator. However, other research staff may be involved and can act on behalf of

the person in charge. She is being guided in this research by Dr. Kelli Burns.

Purpose of the study

The purpose of the study is to to explore the change of a female protagonists in video games and

female gamers’ reaction to those changes. Basically this study is aimed at exploring a better

understanding of gender-biased context in digital games. Based upon an female analysis of Tomb

Raider series, this study attempts to compare the appearance and figure of female characters in

video games by researching the representative game.

Why are you being asked to take part?

We are asking you to take part in this research study because you are a game player who are

familiar with the Tomb Raider and aged in 18-28, which match our study direction.

Study Procedures:

During screening process, if you fulfilled the requirements and wish to join the focus

group, you will take part in this study and you will be asked to join focus group. About 9

individuals will take part in this study at USF. You will take part in a focus group by a

guide of focus group protocol. This study will be take you around 1-2 hours to discuss.

Alternatives / Voluntary Participation / Withdrawal

You should only take part in this study if you want to volunteer. You should not feel that there is

any pressure to take part in the study. You are free to participate in this research or withdraw at

any time. There will be no penalty or loss of benefits you are entitled to receive if you stop

taking part in this study.

Benefits

You will receive no benefit(s) by participating in this research study.

Risks or Discomfort

This research is considered to be minimal risk. That means that the risks associated with this

study are the same as what you face every day. There are no known additional risks to those who

take part in this study.

Compensation

You will receive no payment or other compensation for taking part in this study.

Costs

There will be no additional costs to you as a result of being in this study.

Privacy and Confidentiality

We will do our best to keep your records private and confidential. We cannot guarantee absolute

confidentiality. Your personal information may be disclosed if required by law. Certain people

may need to see your study records. These individuals include:

• The research team, including the Principal Investigator, study coordinator, research

nurses, and all other research staff.

• Certain government and university people who need to know more about the study,

and individuals who provide oversight to ensure that we are doing the study in the

right way.

• Any agency of the federal, state, or local government that regulates this research.

• The USF Institutional Review Board (IRB) and related staff who have oversight

responsibilities for this study, including staff in USF Research Integrity and

Compliance.

We may publish what we learn from this study. If we do, we will not include your name. We

will not publish anything that would let people know who you are.

Please be advised that although the researchers will take every precaution to maintain

confidentiality of the data, the nature of focus groups prevents the researchers from guaranteeing

confidentiality. The researchers would like to remind participants to respect the privacy of your

fellow participants and not repeat what is said in the focus group to others.

You can get the answers to your questions, concerns, or complaints

If you have any questions, concerns or complaints about this study, or experience an

unanticipated problem, call Jingjing Liu at (813)817-2748.

If you have questions about your rights as a participant in this study, or have complaints,

concerns or issues you want to discuss with someone outside the research, call the USF IRB at

(813) 974-5638 or contact by email at [email protected].

Consent to Take Part in this Research Study

I freely give my consent to take part in this study. I understand that by signing this form I am

agreeing to take part in research. I have received a copy of this form to take with me.

_____________________________________________ ____________

Signature of Person Taking Part in Study Date

_____________________________________________

Printed Name of Person Taking Part in Study

Statement of Person Obtaining Informed Consent

I have carefully explained to the person taking part in the study what he or she can expect from

their participation. I confirm that this research subject speaks the language that was used to

explain this research and is receiving an informed consent form in their primary language. This

research subject has provided legally effective informed consent.

_______________________________________________________________

_______________

Signature of Person obtaining Informed Consent Date

_______________________________________________________________

Printed Name of Person Obtaining Informed Consent