May 2018 45 CPD Maps Desk Guide
• Economic trends: In what parts of the community is the unemployment rate increasing or
decreasing? Where is the total number of jobs increasing or decreasing? Which employment
sectors are growing or shrinking? (e.g., Manufacturing? Education and Health? Retail?) And in
what parts of the community are these employment characteristics changing (i.e., growing or
declining) the most?
o Change variables, such as “% Change in Unemployment Rate” and “Change in Total
Jobs,” are available as theme-based layers in the Layers widget under Community
Indicators > Economic Development. Change indicators are also available via the Map
Query widget under Economic Context > Employment.
• Demographic trends: In what parts of the community is population increasing or decreasing?
Among which age groups? Where is poverty increasing or decreasing? Where is income going
up or down? Where is the number of housing units growing or declining? And in which
neighborhoods are these trends most pronounced?
o Change variables, such as “% Change in Poverty Rate” and “Change in Population,” are
available as theme-based layers in the Layers widget under Community Indicators >
Demographic > General.
• Housing supply trends: Where are home values or rents increasing or decreasing? Where is the
vacancy rate growing or shrinking? Where is the number of occupied housing units going up or
down? And where are these changes most extreme?
o Change variables, such as “Change in Median Home Value” and “Change in Median
Rent,” are available as theme-based layers in the Layers widget under Community
Indicators > Housing Supply.
By evaluating these trends, grantees can conduct a more effective analysis of market conditions. For
example, this data can be used to anticipate future pressures on home affordability, prioritize areas for
long-term redevelopment strategies, identify neighborhoods with likely future appreciation, and locate
target areas near jobs in growing economic sectors.
The following examples describe housing market conditions, as illuminated by these change variables,
along with strategies grantees might use in response:
• Where housing values are low or moderate and increasing, grantees may want to develop units
for long-term affordability;
• Where values are moderate and stable, grantees may be able to promote owner-occupancy with
modest per-unit subsidies for homebuyer assistance and moderate rehabilitation;
• Where values are low but the neighborhood is anchored by increasing employment opportunities
and/or access to transportation, grantees may decide that a tightly targeted revitalization
strategy will attract future private investment;
• Where values are low and declining and vacancy is high and increasing, grantees may elect to
focus on blight removal and land banking for future redevelopment.