Background:
The way demographic questions are posed can stigmatize social groups, erase social groups’
identities, and reinforce a social groups’ privilege. The experience of completing demographic
surveys should not cause research participants of any social group to feel marginalized. This
guidance provides suggestions for asking demographic questions in a manner that is respectful of
research participants’ many identities.
Who should read this Guidance:
1. All faculty, staff, and students conducting research with human subjects
2. The IRB committee member and chairs
3. Research Integrity Staff
Principles:
Lehigh University’s IRB makes the following recommendations for collecting demographic data
from research participants:
1. Limit demographic questions to those relevant to the research. Before any demographic
questions are included in the study materials, first consider why it is important to collect these
data. If certain demographic information is not essential to the research question, do not ask
participants to provide this information. Researchers should always consider the risk of re-
identifying a participant on the basis of specific demographic data (Fernandez et al., 2016).
For example, if students from a specific major are recruited to complete a survey, it may be
easy to re-identify some students based upon the intersection of their multiple identities.
2. Use respectful, non-stigmatizing language. Consult with experts in the field or with
members of the community to ensure that the terms being used are as respectful as possible.
3. Offer respondents the option to skip a question. For some participants, there may be risk
in describing some of their identities. Participants should be given the option to skip
demographic questions, if they wish. In an online survey, this can be accomplished by
making a response non-mandatory. Another option is to offer a “prefer not to respond” option
for all questions. This allows participants control over their disclosure of information and
allows participants to take part in a study without disclosing personal information unwillingly.
4. Do not use “other” as a possible response. Listing “other” as option communicates to
those who do not identify with a listed option that their identity is outside of the norm. This
stigmatizes participants whose identities are not listed (Lussenhop, 2018). Instead, attempt to
list inclusive options, rather than list only the most privileged or common identities, and also
offer a “prefer to self-identify” option.
5. Be comprehensive. When presenting demographic questions to participants that are
multiple choice, offer the option to select all that apply. In some cases, it might be feasible to
use open-ended questions (Fernandez et al., 2016). This option is inclusive and flexible in
that it allows participants to self-identify. However, it may require that researchers spend
more time coding these responses, and it may result in fewer answers that can be used in
data analysis (Lussenhop, 2018).
Examples:
The following are examples of ways to ask about social identities. This list is not exhaustive, and
each example has limitations. Researchers must carefully consider the complexities of the social
identities participants will be asked to disclose, and carefully consider the cultural context in which
the research is being conducted. These considerations will impact how the following questions
should be framed. (For more information see Hughes et al., 2016).
1. Sexual Orientation:
Example A: What is your sexual orientation? Please leave blank if you prefer not to
say: _______________________________