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WHY ASK ABOUT DEMOGRAPHICS?
Using inclusive language in your survey functions as a way to signal to your survey takers that you
recognize and welcome that there are many different types of people in your program/class.
When you compare responses across groups, you may find clues about how to attract a more diverse
set of participants/students. In any case, you will gain insight into who is in your program and taking
your survey.
If you have National Science Foundation (NSF) funding for computing-related projects, NSF is
interested in data disaggregated by the following demographics: people who identify as women, non-
binary, or Lesbian, Gay, Bisexual, Transgender or Queer (LGBTQ); persons of Latinx, Black or African
American, American Indian or Alaska native, native Hawaiian or other Pacific Islander descent; and/
or those with a disability.
SHOULD A RATIONALE BE PROVIDED? YES!
Before you ask for participant demographics, we recommend adding some language that provides context
and explanation. Below are three examples:
1.
We respect human diversity and understand that sexual orientation and gender identity and
expressions are sensitive and personal matters. To improve the effectiveness of our organization and
ensure we address the needs of our entire community, please let us know the following
demographic information.
- or -
2.
The following questions are for research purposes only.
- or -
3.
The following questions will allow us to compare anonymous responses across groups to ensure our
program is as inclusive as possible.
- or -
4.
The following questions are asked to enable comparisons of anonymous responses across
individuals and groups in order to understand the different experiences of people with different
identities. We believe it is important to ask about these intersecting identities in case individuals
from certain groups are having substantively different perceptions and experiences compared to
individuals from other groups. We understand that because our program/class is small, responding
to these demographic questions could by their nature identify individuals. Only XYZ will have access
to the survey data. Data will be aggregated and presented so that no individuals will be identifiable
from the results that are shared.
GUIDE TO DEMOGRAPHIC
SURVEY QUESTIONS
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WHAT ELSE SHOULD I CONSIDER?
In all research and evaluation, there is a balance to be found between being inclusive and being intrusive.
Consider the following:
There is a long-held value in social science research and evaluation that holds that we should not ask
for any data we cannot use. So, to be respectful to respondents and decrease survey burden, don’t
ask what you don’t need.
Anonymity can also be at stake, depending on your sample size and diversity. You should not
collect demographic data for anonymous surveys if your sample includes fewer than about
30 respondents.
Alternatively, not providing an opportunity for your participants to signal an identity that is important
to them has the potential to be harmful. For example, if a survey asked you what your favorite color
was, but only offered blue and red, some people would definitely feel left out and not valued.
Including the opportunity for individuals to state their identity signals that you recognize and value
diversity of experience.
Add demographic questions to the end of your surveys, research has shown that stereotype threat
can be evoked by asking gender and race questions at the beginning of questionnaires.
When asking for sensitive information, be sure to keep surveys anonymous or confidential, and to
store the data in secure ways so that no one other than the research or evaluation team can access
these potentially identifying data.
CLICK BELOW TO JUMP TO SURVEY ITEMS FOR COLLECTING DATA ON:
Gender
Race and Ethnicity
Sexual identity
Disability
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ASKING ABOUT GENDER
HOW DO I DECIDE WHICH OPTION TO USE?
A. Are you surveying fewer than about 30 individuals?
Use Option 1 or 2
B. Do you want to compare responses across genders?
Use Option 1 or 2
C. Do you want to learn the representation of various gender identities who took the survey?
Use Option 1 or 2
D. Are you trying to understand the experience of trans people specifically?
Use Option 3
OPTION 1 - (CLOSED-ENDED)
Which of the following gender categories best describes how you self-identify?
Woman
Man
Non-Binary
Prefer to describe: ______
Prefer not to state
OPTION 2 - (OPEN-ENDED)
What is your gender identity? ________________________________________
OPTION 3 - (ADAPTED FROM BY A TWO-STEP MODEL, DEVELOPED BY
SOCIOLOGISTS FOR TRANS JUSTICE)
This survey item asks for information that can be perceived as intrusive and personal, only use this in the
event that you are collecting information specifically to understand the experiences of trans and non-binary
participants.
What is your current gender identity? [Select one.]
I identify as a woman.
I identify as a man.
I identify as non-binary.
I have another gender identity, which is________________________________.
I prefer not to disclose.
Continues on next page….
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Are you transgender? That is, is your gender identity different from the gender typically expected for people
who share the sex you were assigned at birth? [Select one.]
Yes, I am transgender.
No, I am not transgender.
I prefer not to disclose.
If you are also needing data on intersex people, include this third question as well:
Intersex status
Which of the following describes the physical sex status you were born with? [Select one.]
I am intersex by birth. (I was born with a difference of sex development or DSD.)
I am not intersex by birth.
I prefer not to disclose.
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ASKING ABOUT RACE AND ETHNICITY
WHAT ELSE SHOULD I CONSIDER WHEN ASKING ABOUT RACE AND ETHNICITY?
Race and ethnicity are asked about in many different ways, and the approaches have changed over
time, even within “official” surveys, such as the U.S. Census.
º If you are matching your data against U.S. Census data, then their distinctions may be important
to you. If not, you may want different distinctions.
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No matter what, the race/ethnicity question(s) should always be multiple response. In other words,
respondents should be able to mark as many categories as they identify with.
The survey items should always be in alphabetical order to indicate that none is more important
than the other.
OPTION 1 - (BEST FOR PAPER SURVEYS)
Which best describes your race/ethnicity?
Check all that apply.
American Indian, Alaska native or First Nations
Asian
Black or African-American
Hispanic or Latinx
Native Hawaiian or Pacific Islander
Middle Eastern or North African
White
Prefer not to say
Prefer to describe: __________________
OPTION 2 - (OPEN ENDED, BEST FOR PAPER SURVEYS OR TO SAVE SPACE)
Please describe your race and ethnicity: __________________.
Continues on next page….
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The US Census Bureau defines race as a person’s self-identification with one or more of the following groups: White, Black/African
American, Asian, American Indian/Alaska Native, Native Hawaiian/Other Pacific Islander, or Other. Survey respondents may report
multiple races. The Census Bureau defines ethnicity as simply whether a person is of Hispanic origin or not. Individuals who consider
themselves Hispanic/Latinx may report as any race(s).
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OPTION 3 - (BEST FOR DIGITALLY ADMINISTERED SURVEYS)
Which of the following ethnic or racial categories best describes how you self-identify?
Select all that apply.
African-American or Black
Asian
Hispanic/Latinx
Middle Eastern/North African
Native American/Alaska Native/First Nations
Pacific Islander/Native Hawaiian
White
Prefer not to answer
Prefer to describe ________________________________________________
SKIP LOGIC:
If “Asian,” go to question set 1.
If “Hispanic/Latinx,” go to question set 2.
QUESTION SET 1:
Which of the following groups best describes your background?
Check as many categories as apply.
Bangladeshi
Cambodian
Chinese
Filipino
Hmong
Indian
Indonesian
Japanese
Korean
Loatian
Malaysian
Pakastani
Sri Lankan
Taiwanese
Thai
Vietnamese
Asian Not Specified
Prefer not to answer
Prefer to describe ________________________________________________
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QUESTION SET 2:
Which of the following groups best describes your background?
Check as many categories that apply.
Mexican
Central American: Costa Rican, Guatemalan, Honduran, Nicaraguan, Panamanian, Salvadoran,
Other Central American
South American: Bolivian, Chilean, Colombian, Ecuadorian, Paraguayan, Peruvian, Venezuelan,
Other South American
Other Hispanic or Latino: Spaniard, Spanish, Spanish American, All other Hispanic
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ASKING ABOUT SEXUAL IDENTITY
Why ask about sexual identity?
Responses can help you understand the number of individuals with marginalized sexualities involved
in your program/classroom and how their experiences compare to others.
You can assess feelings of inclusion among individuals with marginalized sexualities or identify
barriers they may be experiencing. For example, barriers may include the fear that coming out will
have negative repercussions for them.
Which of the following best describes you?
Heterosexual or Straight
Gay or Lesbian
Bisexual
Pansexual
Asexual
Queer
Prefer to describe:________________
Prefer not to share.
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ASKING ABOUT DISABILITY
WHY ASK ABOUT DISABILITY?
Disability is an important, but oft-overlooked, dimension of broadening participation in computing.
To date, there has been relatively little data collected on this demographic characteristic within the
computing community. The reasons for this are explored in this article from ACCESS Computing
that advocates for collecting more and better data on disability.
Like other demographics, including questions about disability can allow you to compare responses
across groups, and may enable you to learn more about making sure your program/intervention is
inclusive for people of all abilities.
Here is the ADA definition of disability: Persons with physical or mental impairments that
substantially limit one or more major life activities.
Note that some individuals may self-identify as having a disability even if they do not have an
official diagnosis.
Note that some individuals with a disability may not identify as “disabled” and/or may not choose to
disclose any disability on an evaluation or research survey.
Note that at the K-12 level, there may be data available with student records under the Individuals
with Disabilities Education Act (IDEA) or Section 504 of the Rehabilitation Act (e.g., IEP or 504 plans).
If you ask about ability/disability prior to implementing your program or intervention, you can provide
accommodations needed by participants. (In other words, doing so could be a program
administration-related question as well as an evaluation-/research-related question.)
As with all survey questions seeking sensitive information, it is important to ask yourself why you are
collecting these data and what you intend to do with them. Also, be sure to indicate to respondents
how the collected data will be used and stored.
BELOW ARE THREE OPTIONS FOR ASKING ABOUT DISABILITY ON A SURVEY.
If your legal department or Institutional Review Board does not allow you to ask about specific
conditions or diagnoses, then use Option 1. If you can ask a two-part question, and particularly if you
plan to publish your data, then use Options 2 or 3 to collect the fullest information possible.
Whichever option you choose, keep the question consistent over time if you want to collect
longitudinal data. For the sake of reproducibility, in reports or articles, share the wording of
your question.
OPTION 1
Do you identify as a person with a disability or other chronic condition?
Yes
No
Prefer not to answer
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OPTION 2
(Some may prefer to ask this without skip logic to enable a variety of response options.)
Q1. Do you identify as a person with a disability or other chronic condition?
Yes
No
Prefer not to answer
Q2. How would you describe your disability or chronic condition?
Select all that apply.
Attention deficit
Autism
Blind or visually impaired
Deaf or hard of hearing
Health-related disability
Learning disability
Mental health condition
Mobility-related disability
Speech-related disability
Other (please specify, optional)
OPTION 3
Q1. Do you have any of the following disabilities or chronic conditions?
Select all that apply.
Attention deficit
Autism
Blind or visually impaired
Deaf or hard of hearing
Health-related disability
Learning disability
Mental health condition
Mobility-related disability
Speech-related disability
Other (please specify, optional)