2023-24 Media Kit 1
The California Association of School Business Officials (CASBO) is the Golden State’s foremost
authority on school business. Founded in 1928, the non-profit organization serves more than
25,000+ members by promoting excellence and professionalism in all aspects of school operations.
Through innovative professional development, advocacy, and networking programs, CASBO inspires
efficient and effective leadership of California’s public education institutions to support the state’s
6.1 million TK-14 students in the 21st century and beyond.
2023-24 Media Kit
Tap into the $90 billion buying power of California
business officials in TK-14 public education
The foremost authority in school business since 1928.
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California School Business magazine
California School Business magazine is a quarterly, award-winning publication that dives into critical
subjects with various perspectives, data and facts. Thousands of education leaders tap into the complex
issues raised in our magazine, ranging from the state’s budget implications to diverse solutions to
business management concerns.
Annual Conference Program Guide
CASBO Con (formerly CASBO Annual Conference) is California’s largest, most comprehensive trade show
for school business, as attended by 3,000+ school business professionals and 300+ expo vendors each
spring. This printed supplement features helpful tips and information for conference attendees, along
with a schedule of all activities and break-out sessions during the event.
CASBO Insights
Sent monthly, our e-newsletter features updates on the association and sent to all 25,000+ members.
Highlights of standing sections include a message from CEO Tatia Davenport, upcoming state and
regional events, plus hot school business jobs, industry news and more.
casbo.org
CASBO’s website is a key resource for California school business professionals. With over 150,000
visitors per year, our site is the go-to destination for school business officials to stay informed on the
latest news and trends, access valuable resources, and connect with other professionals in the field.
The feature articles included in our magazine and newsletter are written by
professional writers and are based on interviews with CASBO members and
school industry leaders, as well as topical news items of interest.
Standing columns in each issue of the quarterly magazine are written by
CASBO staff, the association’s president and approved guest contributors.
Letters to the Editor
We gladly accept letters to the editor for publication in our
quarterly magazine. Letters should relate to feature articles or
columns previously published in the magazine and/or should be
on topics about which the writer is an expert or has an opinion.
Letters should not exceed 200 words.
Feature Topic Suggestions
Ideas for articles can be submitted via e-mail to insight
@
casbo.org
for consideration. As a member-driven association, first
consideration is given to CASBO members working school
business professionals at local education agencies.
CASBO Media Editorial Guidelines
2023-24 Media Kit 3
Serve on LEA
Serve on LEA
Support Programs
Support Programs
Design
Design
Teams
Teams
p. 11
p. 11
businessnews
california school
December 7, 2021
The Foremost Authority on School Business
California Association of School Business Officials
LCAP Survey:
Share Your Input!
p. 16
CASBO Member Dominic Machi
Inducted as a Disciple of Escoffier
p. 9
How to Navi gate Stre ss
in a St orm
p. 15
California Association of School Business Ocials Fall 2023
From novice to
knowledgeable
5 survival strategies for
new district leader s
Addressing
the downturn
Experts share their pro
tips for responding to
declining enrollment
CASBO media puts your products and services in front of 25,000+ California school business professionals, including:
• Superintendents
• Deputy Superintendents
• Chief Business Officials
• Accounting Directors
• Child Nutrition Directors
• Facilities Directors
• Financial Services Directors
• Human Resources Directors
• Maintenance & Operations Directors
• Payroll Directors
• Purchasing Directors
• Risk Management Directors
• Technology Directors
• Transportation Directors
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Editorial Calendar Rate Card
California School Business magazine
Publish Date Ad Submissions Due
Spring / March 2024 February 16, 2024
Summer / June 2024 May 10, 2024
Fall / September 2024 August 9, 2024
Winter / December 2024 November 8, 2024
CASBO Con 24 Program Guide
Publish Date Ad Submissions Due
April 7, 2024 February 23, 2024
CASBO Insights
Publish Date Ad Submissions Due
Last Wednesday of each month 10 days before (Fridays)
November 1, 2023 October 13, 2023
November 29, 2023 November 17, 2023
December 27, 2023 December 15, 2023
January 31, 2024 January 12, 2024
February 28, 2024 February 16, 2024
March 27, 2024 March 15, 2024
April 24, 2024 April 12, 2024
May 29, 2024 May 17, 2024
June 26, 2024 June 14, 2024
Size/Position 1X Rate* 4X Rate* 5X Rate*
Magazine back cover $2200 $1980 $1760
Magazine inside covers $2000 $1800 $1600
Magazine full page $1800 $1620 $1440
Magazine 1/2 page $1500 $1350 $1200
Magazine 1/3 page $1100 $ 990 $ 880
Magazine 1/4 page $ 900 $ 810 $ 720
Web brick-home page (quarterly insertion) $ 600 $ 540 $ 480
Newsletter ad (monthly insertion) $ 300 $ 270 $ 240
*All rates are listed per insertion:
4X rate is four (4) consecutive ads in the quarterly magazine.
5X rate is four (4) consecutive ads in the quarterly magazine and one (1) ad in the Annual Conference program guide.
Website rates are on a quarterly basis, except newsletter ads. Discounted insertion rates are based on an advertiser’s
participation in the printed publications. Discount, color or promotional rates are not commissionable.
Guaranteed Special Position (Print Only)
Other than covers, there is a 15% surcharge on space to secure preferred position. Otherwise, all space
requests are accommodated at the discretion of the publisher and are based on space available.
2023-24 Media Kit 5
California School Business magazine is a quarterly, award-winning publication that dives into critical
subjects with various perspectives, data and facts. Thousands of education leaders tap into the complex
issues raised in our magazine, ranging from the state’s budget implications to diverse solutions to
business management concerns.
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California School Business (Quarterly Magazine)
Size Width Height
Full pg (bleed) 9” x 12” (.125” added to each side that needs to bleed; leave .375” live area inside trim)
Full pg (float) 8” x 10.25”
1/2 vt 3.875” x 10.25”
1/2 hz 8” x 5”
1/3 sq 5.25” x 5”
1/4 vt 3.875” x 5”
Trim size 9” x 12”
Annual Conference Program Guide
Size Width Height
Full pg (bleed) 8.5” x 11” (.125” added to each side that needs to bleed; leave .375” live area inside trim)
Full pg (float) 7.5” x 10”
1/2 vt 3.625” x 10”
1/2 hz 7.5” x 4.875”
1/4 vt 3.625” x 4.875”
1/4 hz 7.5” x 2.315”
CASBO Insights (Monthly E-mail Newsletter)
Size Width Height
Block 300 x 250 pixels (RGB only)
Ads must be on a solid-color (non-white) background, or enclosed by a solid-color (non-white) border.
File sizes must not exceed 500KB, and ads should contain minimal text in a legible font to optimize image quality.
CASBO Website
Size Width Height
Desktop 728 x 90 pixels (RGB only)
Mobile 320 x 50 pixels (RGB only)
Ads must be static, with no blinking or rotating.
File sizes must not exceed 64MB to optimize load time without impacting quality of the image.
File Formats Accepted
Prepare your camera-ready art that matches the exact dimensions of the specified ad and submit it in one of the following formats:
For print publications: Press-quality PDF (with bleeds when applicable); or 300 PPI EPS or PNG (must be original min. resolution)
For digital publications: 300 PPI JPG or PNG (must be original min. resolution)
Ad Specifications
Artwork Submission
Upload digital ads for website and e-newsletter at:
https://casbo.info/ads
Insertion Order
To place your insertion order and review a copy of our advertising regulations and policy, or for questions
about uploading/sending your artwork, please contact:
Association Outsource Services, Inc.
P.O. Box 39
Fair Oaks, CA95628
Sales Office 916.961.9999
File Submissions & Insertion Orders
2023-24 Media Kit 7
